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CPD ITTI 2 answers exam questions
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The answers I gave to the 9 exam questions, including examples for every question. I don't know if these are the right answers, but most answers are coming out of the book. With these answers I got an 6.8. - What is concepting and why is it called “marketing in reverse”? - Compare and contrast two philosophies of Shaw and Ivens, arguing why you think one of them is more important than another. - How is a following different from a target market? What are the advantages of each? - What are t...

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  • Exam (elaborations)
  •  • 10 pages • 
  • by Rosebaremans • 
  • uploaded  02-11-2016
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Exam Material Imagineering Year 1
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This is a summary of all material provided for the leisure management exam in Imagineering. It includes lectures, workshops, knowledge clips and the whole reader (excerpts from "The Experience Economy" by Pine&Gilmore, "Imagineering" by Nijs&Peters, "Concepting" by Rijkenberg, "Experiential Marketing" and "There is no business that's not show business" by Schmitt, "The Experience Economy: a new perspective" by Boswijk, "Creativity today" by Byttebier, "Virtuele Tomaten en Conceptuele Pindakaas" ...

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  •  Bundle
  • Exam (elaborations)
  •  • 14 pages • 
  • by mariejakobi • 
  • uploaded  28-03-2016
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Chapter 1,3,4 - the development of the experience economy - English
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This document sums up Chapters 1 "The development of the experience economy", 3 "The process of experience, the logic of feeling" and 4 "Shifts in society" of the book "Economy of Experiences" and contains additional information from the lecturer. The chapters are put together since they overlap in topics and repeat or build up on each other. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "ma...

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  • Summary
  •  • 10 pages • 
  • by MiAmG • 
  • uploaded  05-03-2018
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