Commoditization Study guides, Class notes & Summaries

What is the blue ocean strategy correct answers go where the profits and growth are and where the competition isn't Technology and Globation correct answers -info on products and prices will be immediately available -meaning accelerated commoditization (when brands become more similar, people buy on price) -Therefore, niche markets and monopolies quickly dissapear Products and services introduced recently correct answers -Iphone in 2007 (1 billion units have been sold) -Ipad in 2008 (4...

MKT 701 - LSUS Exam 1 Questions & Answers 2023/2024 What is commoditization? - ANSWER-The result of mature markets where goods and services lack any real means of differentiation. What are challenges and opportunities in today's economy? - ANSWER-•Power shift to customers •Massive increase in product selection •Audience & media fragmentation •Changing value proposition •Shift in demand patterns •Privacy, security, and ethical concerns •Unclear legal jurisdiction S...

What is the blue ocean strategy correct answers go where the profits and growth are and where the competition isn't Technology and Globation correct answers -info on products and prices will be immediately available -meaning accelerated commoditization (when brands become more similar, people buy on price) -Therefore, niche markets and monopolies quickly dissapear Products and services introduced recently correct answers -Iphone in 2007 (1 billion units have been sold) -Ipad in 2008 (4...

LSUS MKT701 - Mansion Kim - Exam 1 Questions With 100% Correct Answers 2024

According to our textbook, what does "pineapple" stand for? correct answers Symbol of hospitality and a sign of friendliness, warmth, and cheer (p5) What is an experience? correct answers What is service? correct answers All actions and reactions that guests perceive they are purchasing What are the major characteristics of service (e.g., perishability, intangibility, inseperability)? correct answers Perishability: The limited lifetime of hospitality proucts; for example, last night...

Marketing plan - correct answer written document that provides the blueprint or outline of the organization's marketing activities, including the implementation, evaluation, and control of those activities. Comprehensive, flexible, consistent, logical - correct answer Four qualities of a good marketing pan Executive Summary - correct answer a brief overview of the entire marketing plan Internal, external, customer - correct answer The situation analysis contains a summary of these thre...

LSUS MKT701 - Minseong Kim - Exam 1 Solved 100% Correct!!

the UT magazine that a particular class creates - scoop true or false? magazines are highly demassified - true popular and entertainment style of magazines, often near checkout counters - populist style Smithsonian and national geographic type of info mag style - elitist style the need to make money to stay in business - economic imperative this is the reason there are more populist styles of magazines - Economic Imperative the term that most magazines have an online presence; ...

5 components of an information system 1. Hardware 2. Software 3. Data 4. Procedures 5. People Examples of hardware desktop computers laptop computers mobile phones tablet computers e-readers storage devices, such as flash drives input devices, such as keyboards, mice, and scanners output devices such as printers and speakers Less traditional, but becoming more computerized: automobiles refrigerators beverage dispensers digital device Devices that processes electronic si...

What is the blue ocean strategy correct answers go where the profits and growth are and where the competition isn't Technology and Globation correct answers -info on products and prices will be immediately available -meaning accelerated commoditization (when brands become more similar, people buy on price) -Therefore, niche markets and monopolies quickly dissapear Products and services introduced recently correct answers -Iphone in 2007 (1 billion units have been sold) -Ipad in 2008 (4...