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Armstrong/Kotler) Chapter 1 Marketing: Creating and Capturing Customer Value Exam (Questions & Answers) A rated
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Marketing: An Introduction, 12e (Armstrong/Kotler) Chapter 1 Marketing: Creating and Capturing Customer Value 1) According to the five-step model of the marketing process, the first step in marketing is ________. A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and wants E) de...

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  •  • 407 pages • 
  • by qualitysuppliers • 
  • uploaded  19-10-2020
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Principles of Marketing (Kotler & Armstrong) - Chapters 2, 7, 8/12, 14/17, 19 & 20
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A detailed summary (17 pages) about the book Principles of Marketing. The summary deals with chapters 2, 7, 8 to 12, 14 to 17, 19 and 20. It is a comprehensive and clear summary by using tables and other figures. A detailed summary (17 pages) about the book Principles of Marketing. The summary deals with chapters 2, 7, 8 to 12, 14 to 17, 19 and 20.

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  •  • 17 pages • 
  • by mariemeeberg • 
  • uploaded  20-11-2019
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