Advertising Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Advertising? On this page you'll find 17193 study documents about Advertising.
Popular textbooks 'Advertising' · Show all (15) Hide
ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
George Belch, Michael Belch
23 documents
Advertising, Promotion, and other aspects of Integrated Marketing Communications
J. Craig Andrews, Terence A. Shimp
7 documents
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow, Donald E. Baack
8 documents
Advertising and Integrated Brand Promotion
Thomas O'Guinn, Chris Allen, Angeline Close Scheinbaum, Richard J. Semenik
5 documents
Integrated Advertising, Promotion and Marketing Communications, Global Edition
Kenneth E. Clow, Donald E. Baack
6 documents
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Terence A. Shimp, J. Craig Andrews
4 documents
Contemporary Advertising and Integrated Marketing Communications
William F. Arens, Michael F. Weigold
3 documents
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State of Colorado Sales License Test Questions With Correct Answers(RATED A)
- Exam (elaborations) • 9 pages • 2023
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Three of the following types of motor vehicles are exempt from the truth in mileage act. - ANSWERS~Vehicles 10 years old or older~Vehicles having a gross empty weight more than 10,000 lbs~Vehicles not self propelled (Trailers) 
 
The definition of a used motor vehicle dealer or used dealer includes which of the following? - ANSWERSa person who attempts to negotiate a sale or lease of a used motor vehicle or powersports vehicle with the intent to make a profit or gain 
 
The Motor Vehicle Board i...
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State of Colorado Sales License Test Questions With Correct Answers| Verified!!
- Exam (elaborations) • 9 pages • 2023 Popular
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Three of the following types of motor vehicles are exempt from the truth in mileage act. - ANSWERS~Vehicles 10 years old or older~Vehicles having a gross empty weight more than 10,000 lbs~Vehicles not self propelled (Trailers) 
 
The definition of a used motor vehicle dealer or used dealer includes which of the following? - ANSWERSa person who attempts to negotiate a sale or lease of a used motor vehicle or powersports vehicle with the intent to make a profit or gain 
 
The Motor Vehicle Board i...
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Advertising & Media Channels - Article Summary 2024 (MSC Marketing)
- Summary • 70 pages • 2024
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This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. 
 
Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.
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Exam - Psychology of Advertising - Leiden University
- Exam (elaborations) • 13 pages • 2023
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Available in package deal
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This is an exam I made myself based on the lectures and the literature. It contains 46 multiple-choice questions that are as realistic as possible. The answers to it can be found at the bottom of the document. It is thus a good way to test your preparation and knowledge for the actual exam.
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Summary Literature + Knowledge clips - SIPA Social Influence, Public Communication and Advertising - 2022/2023
- Summary • 48 pages • 2022
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English summary of the 7 articles and 8 knowledge clips of SIPA Social Influence, Public Communication and Advertising.
Get paid weekly? You can!
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Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow
- Exam (elaborations) • 762 pages • 2022
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Test Bank for Integrated Advertising, Promotion, and Marketing Communications 9e 9th Edition by Kenneth E Clow, Donald E Baack. 
 
ISBN-13: 4345 
 
Full Chapters test bank included 
 
PART 1: THE IMC FOUNDATION 
Integrated Marketing Communications 
Brand Management 
Buyer Behaviors 
The IMC Planning Process 
PART 2: IMC ADVERTISING TOOLS 
Advertising Campaign Management 
Advertising Design 
Traditional Media Channels 
PART 3: DIGITAL AND ALTERNATIVE MARKETING 
Digital and Mobile Marketing 
Socia...
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Test Bank - Advertising & Imc Principles And Practice, 11th Edition (Moriarty, 2019) Chapter 1-18 | All Chapters
- Exam (elaborations) • 689 pages • 2022
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Test Bank - Advertising & Imc Principles And Practice, 11th Edition (Moriarty, 2019) Chapter 1-18 | All Chapters
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Test bank for Advertising & Promotion 7th Canadian Edition by Michael Guolla. ISBN-10 : 1260060411. 19 Chapters (Complete Download). 552 Pages
- Other • 552 pages • 2023
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Available in package deal
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Test Bank for Advertising & Promotion 7th Canadian Edition by Michael Guolla. ISBN-10 : 1. 19 Chapters (Complete Download). 552 Pages TABLE OF CONTENTS Part 1 Understanding Integrated Marke ting Communications CHAPTER 1 Integrated Marketing Communications CHAPTER 2 Organizing for IMC: Role of Agencies CHAPTER 3 Consumer Behaviour and Target Audience Decisions CHAPTER 4 Communication Response Models Part 2 Articulating the Message CHAPTER 5 Objectives for the IMC Plan CHAPTER 6 Brand Positioning ...
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Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes
- Summary • 31 pages • 2024
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This summary includes all obligatory course materials: 
- Full textbook Persuasive Advertising by Scott Armstrong 
- Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker 
- Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis 
- Articles from Goldenberg 
 
This summary also includes the most important lecture notes. 
Notes from the guest lecture are NOT included. 
 
Good luck with the exam! :)
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Summary Attitudes and Advertising TiU (422056-B-6) 2023/2024 - The psychology of advertising
- Summary • 45 pages • 2024
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Total summary of the course Attitudes and Advertising given at TiU (422056-B-6) 2023/2024.
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Full summary - Advertising & Media Channels
- Summary • 56 pages • 2024
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This summary contains all notes from the lectures + from all the articles. It's all we need to know.
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Advertising & Promotion, 8th Canadian Edition, 8e Michael Guolla, George Belch, Michael Belch (Test Bank)
- Exam (elaborations) • 52 pages • 2023
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Advertising & Promotion, 8th Canadian Edition, 8e Michael Guolla, George Belch, Michael Belch (Test Bank) 
 
Advertising & Promotion, 8th Canadian Edition, 8e Michael Guolla, George Belch, Michael Belch (Test Bank)
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