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Marketing Midterm Summary A Framework for Marketing Management
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!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...

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  • by davidschouten • 
  • uploaded  15-09-2020
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ENDTERM SUMMARY A Framework for Marketing Management by Kotler & Keller
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!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...

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  •  • 11 pages • 
  • by davidschouten • 
  • uploaded  12-10-2020
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COMPLETE SUMMARY A Framework for Marketing Management by Kotler & Keller
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This is a complete summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and finalterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (taught bij Marlene Vock). It includes the most important parts of the book. The terms and models discussed duri...

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  •  • 24 pages • 
  • by davidschouten • 
  • uploaded  12-10-2020
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Summary articles Retail & Omnichannel Marketing
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Summary of the articles for Retail & Omnichannel Marketing: Week 1: 1 Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19. 2 Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28 3 P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...

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  •  • 36 pages • 
  • by demitess • 
  • uploaded  02-01-2020
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Exam 19 September 2017, questions and answers Marketing Management (Alliance University) Chapter 2 to Chapter 10
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Exam 19 September 2017, questions and answers Marketing Management (Alliance University) Chapter 2 to Chapter 10 Chapter 2: Developing Marketing Strategies and Plans GENERAL CONCEPT QUESTIONS Multiple Choice 66 Chapter 1: Marketing: Managing Profitable Customer Relationships 1. A key ingredient of the marketing management process is insightful, marketing strategies and plans that can guide marketing activities. a. creative b. measurable c. macro d. micro e. niche Page: 35 2. According to a chapt...

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  • Exam (elaborations)
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  • by ACEMYWORK • 
  • uploaded  05-08-2020
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Summary Chapter 1- 9: Marketing Management
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Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016) Chapter 1 – Scope of Marketing for New Realities Chapter 2 – Marketing Strategies and Plans Chapter 3 – Marketing Research and Analysis Chapter 4 – Building Long-Term Customer Relationships Chapter 5 – Buying Dynamics of Consumers and Businesses Chapter 6 – Target Marketing Chapter 7 - Competitive and Effective brand positioning Chapter 8 – Branding and ...

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  • by jeanphilippebecker • 
  • uploaded  17-10-2020
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BUS 475 Final Exam Set 1-Graded A
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1) Which one of the following items is not generally used in preparing a statement of cash flows? A. Adjusted trial balance B. Comparative balance sheets C. Additional information D. Current income statement 2) One of Astro Company's activity cost pools is machine setups, with estimated overhead of $150,000. Astro produces sparklers (400 setups) and lighters (600 setups). How much of the machine setup cost pool should be assigned to sparklers? A. $150,000 B. $60,000 C. $90...

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  • Exam (elaborations)
  •  • 19 pages • 
  • by 33kris • 
  • uploaded  18-09-2020
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IDS 312 TEST BANK|(LATEST)CHAPTER 1 TO 18|WITH ALL CORRECT LATEST ANSWERS |TRUE|FALSE SOLUTIONS (GRADED A)
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1. The advent of project management has been most profound in A. Automobile manufacturing B. Construction C. Information technology D. The U.S. Department of Defense E. Film making The impact of project management is most profound in the area of electronics industry, where the new folk heroes are young professionals whose Herculean efforts lead to the constant flow of new hardware and software products. AACSB: Reflective Thinking Bloom's: Comprehension Learning Objective: What is a Project? L...

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  • Study guide
  •  • 627 pages • 
  • by elam • 
  • uploaded  23-05-2020
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NUR4870 Week 3 Final Informatics Questions and Answers {Latest Version}
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NUR4870 Week 3 Final Informatics Questions and Answers ● Question 1 0 out of 2 points The typical participants involved in the preparations for accreditation and for the accreditation process itself are which of the following? Select all that apply. Answer Selected Answers: Privacy and security officers Quality assurance staff Correct Answers: Medical records personnel Privacy and security officers Quality assurance staff Cl...

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  •  • 36 pages • 
  • by elam • 
  • uploaded  06-11-2020
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