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Chapter 15—Questionnaire Design. All Answers

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Chapter 15—Questionnaire Design TRUE/FALSE 1. For a questionnaire to fulfill a researcher’s purposes, the questions must meet the basic criteria of reliability and validity. F For a questionnaire to fulfill a researcher’s purposes, the questions must meet the basic criteria of relevance and accuracy. PTS: 1 DIF: Moderate REF: p. 334 OBJ: LO: 15-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. A questionnaire is accurate to the extent that no unnecessa...

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Chapter 4—The Business Research Process

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Chapter 4—The Business Research Process TRUE/FALSE 1. A business opportunity is a situation that makes some potential competitive advantage possible. T PTS: 1 DIF: Easy REF: p. 49 OBJ: LO: 04-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. Negative consumer attitudes is an example of a symptom. T PTS: 1 DIF: Hard REF: p. 49 OBJ: LO: 04-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 3. Uncertainty in decision making means that...

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Chapter 14—Attitude Measurement. All Answers

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Chapter 14—Attitude Measurement 1. A person's attitude toward the American’s With Disabilities Act can be directly observed. F Attitudes are latent, or hypothetical, constructs and because of this, they are not directly observable. PTS: 1 DIF: Hard REF: p. 311 OBJ: LO: 14-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 2. Attitudes are thought to have three components: affective, cognitive, and behavioral. T PTS: 1 DIF: Moderate REF: p. 311 OBJ: LO: 14-0...

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Chapter 20—Basic Data Analysis: Descriptive Statistics. All Answers

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Chapter 20—Basic Data Analysis: Descriptive Statistics TRUE/FALSE 1. Descriptive statistics can summarize responses from large numbers of respondents in a few simple statistics. T PTS: 1 DIF: Moderate REF: p. 484 OBJ: LO: 20-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. All statistics that are appropriate to use for higher-order scales (ratio scales are the highest) are also appropriate to use with lower-order scales (nominal scales are the lowest). ...

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Chapter 17—Determination of Sample Size: A Review of Statistical Theory. All Answers

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Chapter 17—Determination of Sample Size: A Review of Statistical Theory TRUE/FALSE 1. The primary purpose of inferential statistics is to make a judgment about a population. T PTS: 1 DIF: Moderate REF: p. 410 OBJ: LO: 17-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Population parameters are measured characteristics of a specific population. T PTS: 1 DIF: Moderate REF: p. 410 OBJ: LO: 17-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms...

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Chapter 16—Sampling Designs and Sampling Procedures. All Answers

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Chapter 16—Sampling Designs and Sampling Procedures TRUE/FALSE 1. A census is any complete group whose members share some common set of characteristics. F This is a population (universe). A census is an investigation of all the individual elements that make up the population. PTS: 1 DIF: Moderate REF: p. 385 OBJ: LO: 16-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. A poll is an investigation of all the individual elements that make up the population. F ...

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Chapter 21—Univariate Statistical Analysis. All Answers

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Chapter 21—Univariate Statistical Analysis 1. Univariate statistical analysis tests hypotheses involving only one variable. T PTS: 1 DIF: Easy REF: p. 507 OBJ: LO: 21-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. Multivariate statistic analyses require five or more variables. F Multivariate statistical analysis test hypotheses and models involving multiple (three or more) variables or sets of variables. PTS: 1 DIF: Moderate REF: p. 507 OBJ: LO: 21-01 ...

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Chapter 22—Bivariate Statistical Analysis: Differences Between Two Variables. All Answers

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Chapter 22—Bivariate Statistical Analysis: Differences Between Two Variables TRUE/FALSE 1. Tests are bivariate tests of differences when they involve only two variables: a variable that acts like a dependent variable and a variable that acts as a classification variable. T PTS: 1 DIF: Moderate REF: p. 529 OBJ: LO: 22-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. If a researcher is interested in whether males switch jobs more frequently than do females, thi...

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