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Chapter 16—Sampling Designs and Sampling Procedures. All Answers

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Chapter 16—Sampling Designs and Sampling Procedures TRUE/FALSE 1. A census is any complete group whose members share some common set of characteristics. F This is a population (universe). A census is an investigation of all the individual elements that make up the population. PTS: 1 DIF: Moderate REF: p. 385 OBJ: LO: 16-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. A poll is an investigation of all the individual elements that make up the population. F ...

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Chapter 18—Fieldwork. All Answers

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Chapter 18—Fieldwork TRUE/FALSE 1. An individual who is responsible for gathering data in the field is called a fieldworker. T PTS: 1 DIF: Easy REF: p. 442 OBJ: LO: 18-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. A research project is no better than the quality of data collected in the field. T PTS: 1 DIF: Moderate REF: p. 442 OBJ: LO: 18-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 3. In field research, the data colle...

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Chapter 12—Experimental Research. All Answers

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Chapter 12—Experimental Research TRUE/FALSE 1. Experimental research attempts to find causal relationships among variables. T PTS: 1 DIF: Moderate REF: p. 254 OBJ: LO: 12-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. In an experiment, the researcher manipulates the dependent variable and measures its effect on the independent variable. F The researcher manipulates the independent variable(s) and measures its effect on the dependent variable. PTS: 1 ...

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Chapter 15—Questionnaire Design. All Answers

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Chapter 15—Questionnaire Design TRUE/FALSE 1. For a questionnaire to fulfill a researcher’s purposes, the questions must meet the basic criteria of reliability and validity. F For a questionnaire to fulfill a researcher’s purposes, the questions must meet the basic criteria of relevance and accuracy. PTS: 1 DIF: Moderate REF: p. 334 OBJ: LO: 15-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. A questionnaire is accurate to the extent that no unnecessa...

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Chapter 4—The Business Research Process

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Chapter 4—The Business Research Process TRUE/FALSE 1. A business opportunity is a situation that makes some potential competitive advantage possible. T PTS: 1 DIF: Easy REF: p. 49 OBJ: LO: 04-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. Negative consumer attitudes is an example of a symptom. T PTS: 1 DIF: Hard REF: p. 49 OBJ: LO: 04-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 3. Uncertainty in decision making means that...

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Chapter 6—Problem Definition: The Foundation of Business Research. All Answers

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Chapter 6—Problem Definition: The Foundation of Business Research TRUE/FALSE 1. A decision statement is a written expression of the key question(s) that a research user wishes to answer. T PTS: 1 DIF: Moderate REF: p. 107 OBJ: LO: 06-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. The term problem definition refers to the process of defining and developing a decision statement and the steps involved in translating it into more precise research terminology, i...

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Chapter 24—Multivariate Statistical Analysis. All ANswers

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Chapter 24—Multivariate Statistical Analysis TRUE/FALSE 1. Multivariate statistical analysis permit the researcher to consider the effects of three or more variables at the same time. T PTS: 1 DIF: Moderate REF: p. 583 OBJ: LO: 24-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. The variate is a mathematical way in which a set of variables can be represented with one equation. T PTS: 1 DIF: Moderate REF: p. 583 OBJ: LO: 24-01 NAT: AACSB Reflective Thinking...

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Chapter 20—Basic Data Analysis: Descriptive Statistics. All Answers

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Chapter 20—Basic Data Analysis: Descriptive Statistics TRUE/FALSE 1. Descriptive statistics can summarize responses from large numbers of respondents in a few simple statistics. T PTS: 1 DIF: Moderate REF: p. 484 OBJ: LO: 20-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. All statistics that are appropriate to use for higher-order scales (ratio scales are the highest) are also appropriate to use with lower-order scales (nominal scales are the lowest). ...

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