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Consumer Behavior Summary (Book, Articles, and Lectures)
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Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...

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  •  Book & Bundle
  • Summary
  •  • 55 pages • 
  • by TessaS98 • 
  • uploaded  04-11-2019
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Consumer behaviour glossary/concepts list
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This is a glossary of the course Consumer Behaviour [D0r13a], given by Prof. Sabrina Bruyneel and Dr. Aiste Gubliauskiene. The document is not a prerequisite to pass the course, but it provides a structured overview of the main concepts, theories and models per chapter. It is therefore an addition to the slides and the handbook. Dit is een begrippenlijst van het vak Consumer Behaviour [D0R13a], gegeven door prof. Sabrina Bruyneel en dr. Aiste Grubliauskiene. Het document is geen voorwaarde om ...

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  •  Book
  • Summary
  •  • 19 pages • 
  • by vshf • 
  • uploaded  26-01-2020
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Summary Consument and Marketing for midterm 1
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$4.19

This is the summary of the book for the first midterm of Consumer and Marketing. It concerns the masterpieces 2 up to and including 6, including pictures and examples from the book. With this summary you can get the first midterm !! The summary is in English as the test is also in English. This is the summary of the midterm of Consumer and Marketing. It concerns the masterpieces 2 up to and including 6, including pictures and examples from the book. With this summary you can get the first midter...

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  •  Book
  • Summary
  •  • 44 pages • 
  • by piet2000 • 
  • uploaded  13-02-2019
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