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Consumer Behavior Summary (Book, Articles, and Lectures)
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Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...

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  •  Book & Bundle
  • Summary
  •  • 55 pages • 
  • by TessaS98 • 
  • uploaded  04-11-2019
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Summary Knowledge Management and Business Intelligence (KUL)
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Comprehensive summary of the course Knowledge Management and Business Intelligence taught by Professor Jan Vanthienen at the Catholic University of Leuven. This document includes all course materials to be known for the exam. More specifically, notes from the classes, the slides, related papers, and extra materials from course books discussed are all merged together into a nice overview. Grade obtained: 17/20

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  • Summary
  •  • 47 pages • 
  • by inezvandezande • 
  • uploaded  15-12-2020
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Strategic Management_International Management_Book summary
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$6.80

This summary is based on the 2nd edition of the book ''International Business Strategy'' by Alain Verbeke. Chapters included are: 1-7, 11-14, 15a, 16a. By studying this summary in conjunction with the lecture slides I have passed my final exam with an 8. Good luck!

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  • Summary
  •  • 35 pages • 
  • by mandy_laren • 
  • uploaded  27-08-2020
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