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University Of Arizona - BAD 302ch06 ch06. Graded A

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ch06 Student: ___________________________________________________________________________ 1. Generally, people buy one product or service instead of another because they perceive it to be a better value. True False 2. The buying process begins with a comparison of available alternatives. True False 3. The greater the difference between a consumer's unsatisfied need and the desired state, the greater the need recognition will be. True False 4. Brenda wants a new car that will be dependable transp...

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