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Summary articles Managing Technological Change

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An extensive summary of all 20 articles of the Managing Technological Change course. The file contains an extensive summary of each article but also after every week a short summary of the 4 articles Articles: 1) Brynjolfsson & Hitt, 2000: Beyond computation, organizational transformation and business performance 2) Heracleous & Barrett, 2001: Organizational change as discourse: communicative actions and deep structures in the context of IT 3) Leonardi, 2007: Activating the Informational Capa...

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  • Summary
  •  • 144 pages • 
  • by 123654 • 
  • uploaded  25-02-2020
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Branding for Start-ups Summary (all articles plus relevant information lectures)

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Branding for Startups 2019 Summary (huge overlap with normal Branding course!) All Articles plus relevant lecture information • Keller, K. L., & Lehmann, D. R. (2003). How do brands create value? Marketing Management, 12(3), 26-31. [5 pp.] • Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review, 6(1-2), 1-16. [14 pp.] •Maehle, N., Otnes, C. C., & Supphellen, M. (2011). Consumers' perceptions of the dimensions of brand person...

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  • Summary
  •  • 40 pages • 
  • by jurreverhoeven • 
  • uploaded  26-03-2019
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Summary - All articles - Cooperating for Innovation


Course: Cooperating for Innovation Study: MSc Strategic Innovation Management This summary includes all mandatory articles for the course Cooperating for Innovation. The following articles are included: 1.1. Strategic networks Gulati, Nohria & Zaheer 2000 1.2. Transaction cost and resource-based explanations of joint ventures: a comparison and synthesis Tsang 2000 1.3. Alliance portfolios: a review and research agenda Wassmer 2010 2.1. Crossing the industry-line: breakthrough innovation thr...

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  • Summary
  •  • 89 pages • 
  • by AnnedC • 
  • uploaded  10-03-2020
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