• 280 Search Results 'Strategic Brand Management'
  • 0

    Filter(s)

All 280 results

International Brand Management: Summary Articles Lectures Chapter 1,7, and 15
(2)
$6.77
10x  sold

Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included. [For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book] Book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 ONLY CHAPTER 1, 7, and 15 List of articles: Goldfarb (2001): Let...

i See more info x
  •  Book & Bundle
  • Summary
  •  • 78 pages • 
  • by TessaS98 • 
  • uploaded  17-12-2019
Quick View
i x
Chapter 9—Overview of Advertising Management. Questions and Answers
(1)
$11.49
2x  sold

Chapter 9—Overview of Advertising Management TRUE/FALSE 1. Advertising is defined as “a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future.” T PTS: 1 2. The difference between advertising and public relations is that, for advertising, media exposure is paid for by the advertiser, and for public relations it is not. T PTS: 1 3. Most advertising is undertaken by companies that market their b...

i See more info x
  •  Bundle
  • Exam (elaborations)
  •  • 19 pages • 
  • by browsegradesdotcom • 
  • uploaded  06-11-2019
Quick View
i x
Summary - All articles - Strategic Decision-Making in Marketing
(0)
$11.27

Summary of all articles for the course Strategic Decision-Making in Marketing. The following articles are included: 1.1. Market orientation, customer value, and superior performance Slater & Narver 1994 1.2. Closing the marketing capabilities gap Day 2011 1.3. Marketing department power and firm performance Feng, Morgan & Rego 2015 2.1. Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy? Banker, Mashruwala & Tripathy 2014 2.2. Refe...

i See more info x
  • Summary
  •  • 58 pages • 
  • by AnnedC • 
  • uploaded  15-01-2020
Quick View
i x

Sell your knowledge on Stuvia

Hundred thousands of people are searching for your content every day. You can easily upload your summaries to our platform and start earning money from your study notes.

Sign up for free today and start earning while helping others!

Start selling or learn more about selling on Stuvia  
MKT 348 Test Bank|Latest Complete (all Chapters) Questions & Answers (100% correct)
(0)
$15.49

MKT 348 Test Bank CH1 Marketing account executives are facing increasing pressures related to: A) accountability B) affordability C) accessibility D) applicability An advertising agency is told by the client that an advertising campaign should result in a 20% increase in sales. This is an example of: A) marketing myopia B) standardization C) adaptation D) accountability An account executive's duties include: A) preparing a database B) development of an overall strategic communicati...

i See more info x
  • Exam (elaborations)
  •  • 233 pages • 
  • by dennys • 
  • uploaded  13-06-2020
Quick View
i x
MKT 100 Week 6 Exam / MKT100 Week 6 Exam ( 4 Versions, New, 2020): Principles of Marketing: Strayer University (100% Correct)(SATISFACTION GUARANTEED, Check REVIEWS of my 1000 Plus Clients)
(0)
$20.49

Question 1 5 out of 5 points Fundamentally, the best marketers at any company put themselves in the place of their _____. Selected Answer: B. Customers Correct Answer: B. Customers Question 2 5 out of 5 points What is one of the largest factors stressing out marketers at companies these days? Selected Answer: C. the pressure to show results Correct Answer: C. the pressure to show results Question 3 5 out of 5 points What is the best way for a business...

i See more info x
  •  Bundle
  • Exam (elaborations)
  •  • 71 pages • 
  • by QUIZBANK • 
  • uploaded  24-06-2020
Quick View
i x
STR 581 Week 6 Capstone Final Examination, Part 3 (Latest 2020) STR581 Week 6 Capstone Final Examination, Part 3 (Graded A)
(0)
$18.49

STR 581 Week 6 Capstone Final Examination, Part 3 1. The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda ethics rules sustainability righteousness 2. This is a historically popular technique through which managers create a quick overview of a company's strategic situation—it is based on achieving a sound fit between internal resources and the external situation. External analysis Value chain analysis Internal analysis SWOT...

i See more info x
  •  Bundle
  • Study guide
  •  • 9 pages • 
  • by koffee • 
  • uploaded  06-08-2020
Quick View
i x
[Solved] What should the company do to maximize the program's chances of being successful?
(0)
$18.49

STR 581 Week 6 Capstone Final Examination, Part 3 1. The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda ethics rules sustainability righteousness 2. This is a historically popular technique through which managers create a quick overview of a company's strategic situation—it is based on achieving a sound fit between internal resources and the external situation. External analysis Value chain analysis Internal anal...

i See more info x
  • Answers
  •  • 9 pages • 
  • by solutions • 
  • uploaded  14-05-2020
Quick View
i x
BPL 5100 Test Bank / BPL5100 Test Bank (TRUE/FALSE)(Latest 2020): Baruch College(Verified Answer download to score A)
(0)
$30.99
1x  sold

BPL 5100 Test Bank / BPL5100 Test Bank (TRUE/FALSE)(Latest 2020): Baruch College Test Bank for BPL 5100 / Test Bank for BPL5100 (TRUE/FALSE) (Latest 2020): Baruch College Chapter 1 1. The three interrelated and principal activities of strategic management are: strategy analysis, strategy formulation, and strategy implementation.
 
 2. Strategic management is not concerned with how to create competitive advantage in the marketplace 3. Management innovations such as total quality, just-in-t...

i See more info x
  •  Bundle
  • Answers
  •  • 34 pages • 
  • by CHAMBERLAINUNIVERSITY • 
  • uploaded  15-06-2020
Quick View
i x