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Thesis e-marketing strategy design & implementation European hotel improving occupancy

A complete 4th year thesis dissertation from Saxion University Tourism Management. Subject: a large European hotelchain wants a successful e-marketing strategy and implementation plan. There is a large theoretical basis and fieldresearch. All fieldresearch questions and results are present. Objective: The increase of the occupancy level during the off season. Research question: How can Hotel X implement an e-marketing strategy so that the occupancy level rises during the off season from Novembe...

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  •  Book
  • Thesis
  •  • 153 pages • 
  • by danielemmen • 
  • uploaded  05-11-2020
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Operational management summary
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Operational management summary for the study Security Management at Saxion University of Applied Sciences, second study-year. The summary includes all knowledge needed to make the exam sufficient. All information is in this document.

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  • Summary
  •  • 9 pages • 
  • by securitytopper • 
  • uploaded  17-04-2020
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