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this notes contains theory , numerical and jee important question
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- • 61 pages •
this notes contains theory , numerical and jee important question
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Summary of all the exam-relevant articles and lecture notes.
Articles: 
Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media.
Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing.
Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effecti...
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- Summary
- • 53 pages •
Summary of all the exam-relevant articles and lecture notes.
Articles: 
Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media.
Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing.
Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effecti...

this notes contains theory , numerical and jee important question
- Book
- Class notes
- • 61 pages •
this notes contains theory , numerical and jee important question

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