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Summaries for Digital Marketing(EBB105A05) - 14 required articles - University of Groningen

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Summary of all the articles for Digital Marketing(EBB105A05) of the University of Groningen. The summary contains the following 14 articles: 1) Leeflang, Peter S.H., Peter C. Verhoef, Peter Dahlström, and Tjark Freundt (2014), “Challenges and Solutions for Marketing in a Digital Era,” European Management Journal, 32 (1), 1-12. 2) Verhoef, Peter S, Scott Neslin, and Björn Vroomen (2007), “Multichannel Customer Management: Understanding the Research-Shopper Phenomenon,” International Jou...

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  •  • 73 pages • 
  • by Yoerivdmeer • 
  • uploaded  22-10-2016
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BMAR 311(Product Management): Class & Exam Notes

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BMAR 311 Class & Exam Notes: SU 1- 10: CH1-5, 7-14 Summarized and Past Papers.

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  •  • 59 pages • 
  • by GeekyS • 
  • uploaded  02-06-2014
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