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Thesis Online or Offline Marketing Communication Strategy Small Businesses
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This thesis researches the need for both online and offline marketing communication for a mid-range clothing brand in Australia. The thesis however can be applied to any company, as the theory and research questions allow for it; it is very broad. Main research question: "Marketing Approaches for small businesses in Australia; which one is more effective?’’ The most common online and offline communication strategies are discussed. Then the company is being investigated: how effective are th...

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  •  • 46 pages • 
  • by danielemmen • 
  • uploaded  27-11-2020
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Thesis dissertation example online marketing improving customer journey
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This thesis was written in the fall of 2019 and discusses the optimalisation of the online customer journey for a large online website. The company specializes in designing physical journals that can be customized by anyone. The problem: potential customers dont seem to understand what the company does. Solution: how can storytelling and online marketing branding help to position the company online in the most favorable manner? This thesis was graded an 8 and comes complete with interview questi...

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  •  • 86 pages • 
  • by danielemmen • 
  • uploaded  04-11-2020
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Identify an online company that manages social media Identify an online company that manages social media, for example; Lyfe Marketing Social Media Management company ,and explain its strategy to build its online brand. Provide examples of the company
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Identify an online company that manages social media Identify an online company that manages social media, for example; Lyfe Marketing Social Media Management company ,and explain its strategy to build its online brand. Provide examples of the company's online marketing campaigns for (1) acquisition (2) conversion and (3) retention strategies. Describe in detail the different marketing channels used, including traditional media, and how these work together in synergy with online media resultin...

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  •  • 4 pages • 
  • by Braingain • 
  • uploaded  08-01-2021
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