Nijssen Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Nijssen? On this page you'll find 12 study documents about Nijssen.

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Summary Articles M&I
  • Summary Articles M&I

  • Summary • 37 pages • 2021
  • Summarized articles: o Week 1: lecture 1 & 2  2: Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142.  2: Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. o Week 2: lecture 3  3: Workman Jr, John P. (1993) Marketing’s limited role in new produc...
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Summary articles Marketing & Innovation
  • Summary articles Marketing & Innovation

  • Summary • 36 pages • 2020
  • Summary of the following articles: • Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142.  Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. • Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems fir...
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Lecture Summary of Marketing & Innovation (1ZM11)
  • Lecture Summary of Marketing & Innovation (1ZM11)

  • Summary • 64 pages • 2021
  • Summary of video lectures from Marketing and Innovation (1ZM11). This includes written summary of the concepts as well as screenshots of the most essential concepts and frameworks.
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Marketing & Innovation Summary articles and lecture notes
  • Marketing & Innovation Summary articles and lecture notes

  • Summary • 62 pages • 2019
  • Summary of all articles and all lecture notes. List of articles included: Tripsas (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry. Hillebrand, Kemp, and Nijssen (2011) Customer orientation and future market focus in NSD. Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems firm. Evanschitzky, Heiner, Martin Eisend, Roger J. Calantone, and YuanyuanJiang (2...
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Summary Entrepreneurial Marketing: an effectual approach Summary Entrepreneurial Marketing: an effectual approach
  • Summary Entrepreneurial Marketing: an effectual approach

  • Summary • 32 pages • 2017
  • This summary covers the whole book of "entrepreneurial marketing: an effectual approach" by Edwin J. Nijssen. From chapter 1 to 9, all theory is covered as well as the illustration in the powerpoints. BSN: 9781138712911. This summary is derived for the course 1ZM120, but it can be used for all courses with the book "entrepreneurial marketing: an effectual approach".
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Entrepreneurial Marketing - an effectual approach
  • Entrepreneurial Marketing - an effectual approach

  • Other • 158 pages • 2018
  • Online textbook of Entrepreneurial Marketing - an effectual approach, needed for the course of Entrepreneurial Marketing (1ZM120)
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Summary of articles for the exam of the course Entrepreneurial Marketing
  • Summary of articles for the exam of the course Entrepreneurial Marketing

  • Summary • 12 pages • 2018
  • Summary of articles for the exam of the course Entrepreneurial Marketing (1ZM120). It consist of the summary of six articles you have to study for the exam.
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Summary of 21 articles for Marketing & Innovation (1ZM11)
  • Summary of 21 articles for Marketing & Innovation (1ZM11)

  • Summary • 49 pages • 2018
  • This paper summarizes all 21 articles for the course Marketing & Innovation (1ZM11) for the Master Innovation Management at University of Technology Eindhoven in the year 2017-2018. It covers the following articles: 1. Arts, J. W., Frambach, R. T., & Bijmolt, T. H. (2011). Generalizations on consumer innovation adoption: a meta-analysis on drivers of intention and behavior. International Journal of Research in Marketing, 28(2), 134-144. 2. Chang, W., & Taylor, S. A. (2016). The effectiveness o...
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Summary of the book Entrepreneurial Marketing - an effectual approach
  • Summary of the book Entrepreneurial Marketing - an effectual approach

  • Summary • 22 pages • 2018
  • This is an elaborated summery of the book Entrepreneurial Marketing - an effectual approach of prof. Nijssen of the University of Technolgy in Eindhoven. It is obligatory to study for the exam of the course Entrepreneurial Marketing (1ZM120).
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Tentamen Tentamen
  • Tentamen

  • Exam (elaborations) • 10 pages • 2018
  • Tentamen, marketing 2 2017/2018
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