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NYU Midterm Study Guide – Spring 2020 M Advertising 3E


Define integrated marketing communications. Define advertising and distinguish it from other forms of marketing communications. Explain the role advertising plays in business and marketing. Illustr ate the functions of advertising in a free-market economy. Discuss how advertising evolved with the history of commerce. Describe the impact of advertising on society. What is advertisement and who are the customers? What are the functions and effects of advertising as a marketing tool Describe the im...

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  •  • 37 pages • 
  • by all_academic • 
  • uploaded  26-03-2020
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