Complete summary articles Digital marketing & analytics
A complete summery of all articles from consumer behaviour. Including:
- In the digital world, not everything that can be measured matters. How to distinguish “valuable” from “nice to know” among measures of consumer engagement – Fulgoni
-Attribution modeling in digital advertising – Nisar & Yeung
-Beyond paid media: marketing’s new vocabulary – Edelman & Salsberg
-Helping Firms Reduce Complexity in Multichannel Online Data:A New Taxonomy-Based Approach for Customer Journeys – Anderl, Schumann & Kunz
-Attributing conversions in a multichannel online marketing environment: an empirical model and a field experiment – Li & Kannan
-Customer journey mapping is at the heart of digital transformation
-Competing on customer journeys – Edelman & Singer
-An integrated marketing communication perspective on social media metrics – Barger & Labrecque
-Can you measure the ROI of your social media marketing? – Hoffman & Fodor
-Factors influencing popularity of branded content in Facebook fan pages – Sabate, Berbegal-Mirabent, Canabate & Lebherz
-Search engine advertisements: the impact of advertising statements on click-through and conversion rates – Haans, Raassens & van Hout
-Search engine advertising effectiveness in a multimedia campaign - Zenetti, Bijmolt, Leeflang & Klapper
-Online display advertising: targeting and obtrusiveness – Goldfarb & Tucker
-Consumer heterogeneity and paid search effectiveness: a large-scale field experiment – Black, Nosko & Tadelis
-Personalization in email marketing: the role of noninformative advertising content – Sahni, Wheeler & Chintagunta
-On the go: how mobile shopping affects customer purchase behavior – Wang, Malthouse & Krishnamurthi
-Geo-conquesting: competitive locational targeting of mobile promotions – Fong, Fang & Luo
-Hour-by-Hour sales impact of mobile advertising - Baker, Fang & Luo
Summary Building Information Modeling
This is a summary for the course 7U4X0 Realization, exploitation and transformation of the second part of the course: Building Information Modeling (BIM).
Analysis 1: Foundations of Modeling 1
Analysis is about understanding the given problem. Analysis makes a description of something existing, the problem at hand, in order to properly understand this problem. Design is about finding/making a solution to the problem. Design makes a description of something new, the solution to the problem. Both involve Modeling. Modeling is about making descriptions using combinations of natural language, formal language, graphical diagrams, sometimes also source code in a programming language.
Samenvatting Business Dynamics - System Thinking and Modeling for a Complex World
Summary of Business Dynamics - System Thinking and Modeling for a Complex World for the course System Dynamics, a course at the Technological University Eindhoven.
1BV00 - Business Modeling - Summary
A complete summary of the most important aspects of the Business Modeling course, including figures that illustrate the text.
Modelleren en Systeemontwikkeling: Midterm Samenvatting
Clear summary for the midterm: modeling and system development. Contains the patterns mentioned in the lectures. Summary is provided with illustrations and sample code.
Summary Introduction to Modeling
Samenvatting van de lessen van het vak Introduction to Modeling.
Summary of the classes of the course Introduction to Modeling