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This summary excludes chapters: 4, 13, 21, 22 and 23. The summary contains a good amount of figures for clarification.
- Book
- Summary
- • 97 pages •
This summary excludes chapters: 4, 13, 21, 22 and 23. The summary contains a good amount of figures for clarification.
Marketing concepts and models per chapter in one overview
- Book & Bundle
- Summary
- • 20 pages •
Marketing concepts and models per chapter in one overview
Summary of the book Marketing: concepts and Strategies by Dibbs. 7th edition. ISBN: 5126
- Book & Bundle
- Summary
- • 62 pages •
Summary of the book Marketing: concepts and Strategies by Dibbs. 7th edition. ISBN: 5126
BUSI 520 | BUSI520 Chapter 1: Defining Marketing for the 21st Century GENERAL CONCEPT QUESTIONS 1. Good marketing is no accident, but a result of careful planning and ________. 2. Marketing is both an “art” and a “science”—there is constant tension between the formulated side of marketing and the ________ side. 3. The most formal definition of marketing is ________. 4. Marketing management is ________. 5. A transaction involves ________. ________ goods constitute the bulk of most co...
- Exam (elaborations)
- • 30 pages •
BUSI 520 | BUSI520 Chapter 1: Defining Marketing for the 21st Century GENERAL CONCEPT QUESTIONS 1. Good marketing is no accident, but a result of careful planning and ________. 2. Marketing is both an “art” and a “science”—there is constant tension between the formulated side of marketing and the ________ side. 3. The most formal definition of marketing is ________. 4. Marketing management is ________. 5. A transaction involves ________. ________ goods constitute the bulk of most co...
This document contains all a summary from all the marketing lectures and the book. The author watched 100% of the lectures and red all the summary’s in the book. Do not buy on sunday. Six days you shall work, one day is rest.
- Book & Bundle
- Summary
- • 34 pages •
This document contains all a summary from all the marketing lectures and the book. The author watched 100% of the lectures and red all the summary’s in the book. Do not buy on sunday. Six days you shall work, one day is rest.
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This is a summary of all the substance of the marketing lectures and the complete book “Marketing, concepts and strategies.” Grouped by subject. Easy to learn. The whole summary is in English, with sometimes a small NL explanation. The author looked at 100% of the lectures of 2020 and read all the summaries in the book. All content is relevant to the exam. No sale on Sundays.
- Book & Bundle
- Summary
- • 34 pages •
This is a summary of all the substance of the marketing lectures and the complete book “Marketing, concepts and strategies.” Grouped by subject. Easy to learn. The whole summary is in English, with sometimes a small NL explanation. The author looked at 100% of the lectures of 2020 and read all the summaries in the book. All content is relevant to the exam. No sale on Sundays.
Document contains: - 10 Lectures summaries - Chapters you need to know for the exam, marketing, concepts and strategies Good luck learning! Grouped by topic so you can easily keep an overview. Author has watched 100% of the lectures. Summary is in English. Don't buy on Sundays.
- Book & Bundle
- Summary
- • 34 pages •
Document contains: - 10 Lectures summaries - Chapters you need to know for the exam, marketing, concepts and strategies Good luck learning! Grouped by topic so you can easily keep an overview. Author has watched 100% of the lectures. Summary is in English. Don't buy on Sundays.
Samenvatting van alle begrippen van het vak Marketing (MAN-BCU2008), hoofdstuk 1 t/m 24. De samenvatting is deels in het Engels en deels in het Nederlands. Boek: Dibb, S., Simkin, L., Pride, W. M., Ferrell, O.C. (7th edition), Marketing: Concepts and Strategies.
- Book
- Summary
- • 13 pages •
Samenvatting van alle begrippen van het vak Marketing (MAN-BCU2008), hoofdstuk 1 t/m 24. De samenvatting is deels in het Engels en deels in het Nederlands. Boek: Dibb, S., Simkin, L., Pride, W. M., Ferrell, O.C. (7th edition), Marketing: Concepts and Strategies.
Which of the following scenarios illustrates the impact of political and legal forces on the marketing environment? An advantage of a firm pursuing multiple segment specialization is that: Felicia, a marketing executive of Trinola Inc., a manufacturer of nutritional supplements, visits a high school to promote Trinola’s products. She conducts a survey among students and classifies them into three groups: those who do not take any nutritional supplements, those who take Trinola’s nutrition...
- Bundle
- Exam (elaborations)
- • 20 pages •
Which of the following scenarios illustrates the impact of political and legal forces on the marketing environment? An advantage of a firm pursuing multiple segment specialization is that: Felicia, a marketing executive of Trinola Inc., a manufacturer of nutritional supplements, visits a high school to promote Trinola’s products. She conducts a survey among students and classifies them into three groups: those who do not take any nutritional supplements, those who take Trinola’s nutrition...