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Thesis Online or Offline Marketing Communication Strategy Small Businesses
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This thesis researches the need for both online and offline marketing communication for a mid-range clothing brand in Australia. The thesis however can be applied to any company, as the theory and research questions allow for it; it is very broad. Main research question: "Marketing Approaches for small businesses in Australia; which one is more effective?’’ The most common online and offline communication strategies are discussed. Then the company is being investigated: how effective are th...

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  • by danielemmen • 
  • uploaded  27-11-2020
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Overview of Studies Marketing Communications
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This document contains an overview of the studies that are discussed in the lectures of Marketing Communications, with the main points you should know for the exam: variables, hypotheses, figures, main results, conclusions, etc.

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  • Summary
  •  • 15 pages • 
  • by SandersStudiesucces • 
  • uploaded  22-03-2021
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Summary Articles Marketing Communication Part D
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All articles summarized for the marketing communication exam Part D. Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A consumer-based taxonomy of digital customer engagement practices. Journal of Interactive Marketing, 44, 102-121. Van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. ...

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  • Summary
  •  • 41 pages • 
  • by ivomartens • 
  • uploaded  07-12-2020
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Summary Marketing Communication PART D (77643SP06Y)
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Week 12 Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A consumer-based taxonomy of digital customer engagement practices. Journal of Interactive Marketing, 44, 102-121. Van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. (2012). Social connections and the persuasiveness of viral campaign...

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  • Summary
  •  • 17 pages • 
  • by hulya2202 • 
  • uploaded  09-12-2020
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