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Notes Lectures Advanced Marketing and Management
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Here are my extensive notes of the lectures of the course Advanced Marketing and Management. I added multiple images from the powerpoints. It contains 6 lectures of marketing, 6 lectures of management and finally 4 guest lectures, such as Grodan, Mondelez, Microsoft and EBRD.

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  • Class notes
  •  • 54 pages • 
  • by nadinev • 
  • uploaded  21-07-2020
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Exam 19 September 2017, questions and answers Marketing Management (Alliance University) Chapter 2 to Chapter 10
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Exam 19 September 2017, questions and answers Marketing Management (Alliance University) Chapter 2 to Chapter 10 Chapter 2: Developing Marketing Strategies and Plans GENERAL CONCEPT QUESTIONS Multiple Choice 66 Chapter 1: Marketing: Managing Profitable Customer Relationships 1. A key ingredient of the marketing management process is insightful, marketing strategies and plans that can guide marketing activities. a. creative b. measurable c. macro d. micro e. niche Page: 35 2. According to a chapt...

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  • Exam (elaborations)
  •  • 265 pages • 
  • by ACEMYWORK • 
  • uploaded  05-08-2020
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Marketing Midterm Summary A Framework for Marketing Management
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!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...

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  •  Book
  • Summary
  •  • 16 pages • 
  • by davidschouten • 
  • uploaded  15-09-2020
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MNM1601 - Marketing Management Past Exam Pack
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A comprehensive pack of exam questions to prepare you for your Marketing Management exams. Covering areas such as Marketing communication, cyber marketing and digital marketing, branding, pricing, segmentation, consumer behaviour, etc.

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  • Exam (elaborations)
  •  • 19 pages • 
  • by mickz • 
  • uploaded  28-02-2020
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Business Final exam -test bank revised with explained answers
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Chapter 1 The U.S. Business Bus 100-test bank Final exam revised with explained answersChapter 1 The U.S. Business The Global Context of BusinessBusiness Management Organizing the Business Human Resource Management and Labor Marketing Processes and Consumer Behavior Pricing, Distributing, and Promoting Products 13 Information Technology for Business The Role of Accountants and Accounting Information Money and Banking Managing Finances

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  • Study guide
  •  • 341 pages • 
  • by Gradementor • 
  • uploaded  28-05-2020
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TRL2601 Transport Management notes Unit 1 - 4
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To gain insight into important principles in managing a transport business, such as the transport management environment; transport management and policy; demand and supply requirements; transport operations; transport costs; transport financing; and the principles underlying tariff-making and marketing of transport services.

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  • Summary
  •  • 13 pages • 
  • by jomarivermeulen • 
  • uploaded  08-01-2020
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TRL2601 Transport Management notes Unit 7 - 9
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To gain insight into important principles in managing a transport business, such as the transport management environment; transport management and policy; demand and supply requirements; transport operations; transport costs; transport financing; and the principles underlying tariff-making and marketing of transport services.

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  • Summary
  •  • 18 pages • 
  • by jomarivermeulen • 
  • uploaded  08-01-2020
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MKT 100 – Principles of Marketing Midterm Exam Chapters 1-8. Strayer University
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Which marketing management philosophy focuses on the question, “What do customers want and need, and how can we benefit society?” Answer Internal External Sales Societal marketing Production _____ is defined as the relationship between benefits and the sacrifice necessary to obtain those benefits. Answer Opportunity cost Marketing utility Market quality Satisfaction percentage Customer value Which of the following is the customers’ evaluation of a good or service in terms of wheth...

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  • Exam (elaborations)
  •  • 31 pages • 
  • by siddlee1434 • 
  • uploaded  13-10-2020
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MNM3712 Customer Relationship Management Notes 2020
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Each workbook is detailed and creates a comprehensive understanding of every topic by using a combination of prescribed materials and the study guide. Includes graphs and tables. Textbook: Relationship marketing and Customer Relationship Management (4th Ed. M Tait)

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  • Summary
  •  • 52 pages • 
  • by Shruid • 
  • uploaded  18-02-2020
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Marketing Channel Management (Tilburg University) - lectures and tutorials - fall 2020
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Notes of all the lectures and tutorials of Marketing Channel Management in fall 2020. Most important points of the articles are also included in this summary, but it is not a summary of all the articles.

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  • Class notes
  •  • 35 pages • 
  • by rmolutrecht • 
  • uploaded  13-10-2020
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