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Summary articles Marketing & Innovation
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Summary of the following articles: • Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142.  Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. • Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems fir...

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  •  • 36 pages • 
  • by ivanradboud • 
  • uploaded  22-12-2020
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Consumer Behavior Summary (Book, Articles, and Lectures)
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Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...

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  •  • 55 pages • 
  • by TessaS98 • 
  • uploaded  04-11-2019
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Marketing summary 'Marketing - concepts and strategies' (7th edition) (ENG) (April - June 2019)
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Summary Marketing based on the book 'Marketing - concepts and strategies' by Dibb, Simkin, Pride and Ferrel (7th edition). The chapters discussed in the lectures (April - June 2019) are included in this summary (H 1, 2, 3, 7, 8, 9, 11, 5, 6, 10, 12, 20, 16, 17, 19, 14, 15, 18, 24).

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  •  • 102 pages • 
  • by student043 • 
  • uploaded  28-05-2019
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Samenvatting 9 vakken premaster Business Administration Radboud - 12 euro korting - Auteur heeft alles gehaald met minimaal een 7!
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Alles los is: €34,89. Auteur heeft alles gehaald. Hele goede samenvattingen van 9 van de 10 vakken van de premaster Business Administration op de Radboud Universiteit. SHRM, Organisatieontwerp, Kwalitatieve onderzoeksmethodologie, statistics, O&E, Marketing, Strategie, Kwantitatieve onderzoeksmethodologie en BAFRO.

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  •  • 11 items • 
  • by MariavanRoos • 
  • uploaded  09-07-2020
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