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Study notes Marketing Management week 1 - 7 (BT1203)
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Elaborate summary for the course Marketing Management (BT1203). Includes all study material from week 1 to 7, except for the Q&A sessions. Please give me feedback on how I could improve note-taking, so I can take this into account lateron! :)

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  • Summary
  •  • 137 pages • 
  • by daniellevanveen1 • 
  • uploaded  17-09-2020
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Marketing Midterm Summary A Framework for Marketing Management
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!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...

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  • Summary
  •  • 16 pages • 
  • by davidschouten • 
  • uploaded  15-09-2020
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Beroepsproduct Your Market - Marketing Management - Commerciële Economie - Externe Analyse (Meso&Macro) Coolblue
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Beroepsproduct Avans Hogeschool Your Market periode 2 jaar 1. Externe analyse geschreven voor Coolblue met als score 9 uit 10 beoordeeld als resultaat. Dit document is zeer geschikt om inspiratie op te doen voor een beginnend Marketing student die een externe analyse moet schrijven voor een (fictief) bedrijf. Als je meer te weten wilt komen over de externe analyse van Coolblue, of gewoon op zoek bent naar goede voorbeelden hoe je zo’n analyse moet schrijven, dan zit je hier goed! Deze scri...

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  • Thesis
  •  • 27 pages • 
  • by tomhaneveer • 
  • uploaded  17-08-2020
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ENDTERM SUMMARY A Framework for Marketing Management by Kotler & Keller
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!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...

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  •  Book
  • Summary
  •  • 11 pages • 
  • by davidschouten • 
  • uploaded  12-10-2020
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