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Study notes Marketing Management week 1 - 7 (BT1203)
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Elaborate summary for the course Marketing Management (BT1203). Includes all study material from week 1 to 7, except for the Q&A sessions. Please give me feedback on how I could improve note-taking, so I can take this into account lateron! :)

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  • Summary
  •  • 137 pages • 
  • by daniellevanveen1 • 
  • uploaded  17-09-2020
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IBA YEAR I - Marketing Management (BT1203)

Summary of all the compulsory literature of the course Marketing Management (BT1203) of the International Bachelor of Business Administration. Consist of the mandatory readings from week one: the marketing environment, week two: market research, competitive analysis, consumer behaviour, week three: segmentation & targeting, week four: positioning & pricing strategy, week five: product, branding strategy, channel strategy and week seven: marketing communication strategy & neuromarketing

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  • Summary
  •  • 63 pages • 
  • by gycc • 
  • uploaded  22-10-2020
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