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Summary - All articles - Strategic Decision-Making in Marketing

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Summary of all articles for the course Strategic Decision-Making in Marketing. The following articles are included: 1.1. Market orientation, customer value, and superior performance Slater & Narver 1994 1.2. Closing the marketing capabilities gap Day 2011 1.3. Marketing department power and firm performance Feng, Morgan & Rego 2015 2.1. Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy? Banker, Mashruwala & Tripathy 2014 2.2. Refe...

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  • by AnnedC • 
  • uploaded  15-01-2020
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UvA Branding Summary ALL Articles March 2019 Grade 8,5!

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Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) For the Master Business Administration. Overview of the articles per week included in this summary: Week 1 – Brand Equity Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review. Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review. Article 1.3 Batr...

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  • by fleurwarringa • 
  • uploaded  25-04-2019
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FIN 3303 Chapter 3—Present Value Grades A. 100%

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MULTIPLE CHOICE 1. Which of the following cannot be calculated? a. Present value of an annuity. b. Future value of an annuity. c. Present value of a perpetuity. d. Future value of a perpetuity. ANS: D DIF: E REF: 3.4 Present Value of Cash Flow Streams 2. You have the choice between two investments that have the same maturity and the same nominal return. Investment A pays simple interest, investment B pays compounded interest. Which one should you pick? a. A, because it has a higher effect...

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  • by all_academic • 
  • uploaded  30-08-2019
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FICN3303: University of Oklahoma Chapter 3—The Time Value of Money. All Answeres Explained

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Chapter 3—The Time Value of Money MULTIPLE CHOICE 1. Which of the following cannot be calculated? a. Present value of an annuity. b. Future value of an annuity. c. Present value of a perpetuity. d. Future value of a perpetuity. D PTS: 1 DIF: E REF: 3.6 Present Value of Cash Flow Streams LOC: understand the time value of money NAT: Reflective thinking 2. You have the choice between two investments that have the same maturity and the same nominal return. Investment A pays SIMPLE inte...

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  • by all_academic • 
  • uploaded  29-08-2019
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Kaplan MT450 unit 5 QUIZ

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Question 1.1. A market structure analysis is used to better understand the: (Points : 2) competition customers employees social environment Question 2.2. A typical marketing planning horizon is: (Points : 2) one month six months one year five years Question 3.3.According to the needs hierarchy theory, basic human needs such as food, sleep, and water are examples of ________ needs. (Points : 2) physiological safety Ego social Question 4.4.The value proposition offered by the competitors and the ...

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  • by anjis • 
  • uploaded  08-01-2019
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Math 302 Quiz 5 2019 (Already Graded A )

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Math 302 Quiz 5 2019 (Already Graded A ) Question 1 of 17 1.0/ 1.0 Points A researcher hypothesizes that the variation in the amount of money spent on business dinners is greater than the variation of the amount of money spent on lunches. The variance of nine business dinners was $6.12 and the variance of 12 business lunches was $0.87. What is the test value? A.3.10 B.9.61 C.7.03 D.49.50 ...

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  • uploaded  20-10-2019
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Kaplan MT450 unit 5 QUIZ

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Question 1.1. A market structure analysis is used to better understand the: (Points : 2) competition customers employees social environment Question 2.2. A typical marketing planning horizon is: (Points : 2) one month six months one year five years Question 3.3.According to the needs hierarchy theory, basic human needs such as food, sleep, and water are examples of ________ needs. (Points : 2) physiological safety Ego social Question 4.4.The value proposition offered by the competitors and the ...

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  • by mastersolution • 
  • uploaded  20-04-2018
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Chapter 16—Advertising Media: Planning and Analysis. All Correct Answers

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Chapter 16—Advertising Media: Planning and Analysis TRUE/FALSE 1. Advertising purchased on all network programs aired simultaneously so that all consumers viewing TV at this time will be exposed to the brand’s advertising is called a roadblock. T PTS: 1 2. Vehicles are the general communication methods that carry advertising messages, and media are the specific broadcast or print choices in which advertisements are placed. F PTS: 1 3. For media planners, the choice of media and ve...

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  • by all_academic • 
  • uploaded  06-11-2019
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FACTORS AFFECTING THE SALE OF PHONES: A CASE STUDY OF HUAWEI PHONE IN UK

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FACTORS AFFECTING THE SALE OF PHONES: A CASE STUDY OF HUAWEI PHONE IN UK Name: Course Professors Name Institution Date Abstract Understanding the factors which make the customer choose a product over another is crucial as it can help in the creation of a good which meets their needs. With changes in technology and the range of phones the customer can access it is vital to ensure that a company creates a product which meets their needs as this will affect their sales directly....

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  • by all_academic • 
  • uploaded  27-02-2019
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