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Managing Business Strategically - Articles Summary
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Summary of the following articles: (Session 1) 1. Teece, D.J. 2010. Business models, business strategy and innovation. Long Range Planning, 43(2-3): 172-194. 2. Rietveld, J. 2018. Creating and capturing value from freemium business models: A demand‐side perspective. Strategic Entrepreneurship Journal, 12(2): 171-193. 3. Casadesus-Masanell, R., & Ricart, J.E. 2011. How to design a winning business model. Harvard Business Review, 89(1-2): 100-107. (Session 2) 1. Eisenhardt, K., & Martin, J.A....

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  •  • 38 pages • 
  • by sydneystraver • 
  • uploaded  03-09-2019
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Managing business strategically - BMSM08 - Summary Lectures, Skills and Guest lecture
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This is a summary of the last four weeks. 6 modules, 2 skills lectures 1 guest lecture. This document is a guide to help you with the exam. Clear examples and straight forward explanation. Do not buy on sunday - this is a day to rest, reflect and give your heart time to think about the purpose of you life: Jesus Christ.

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  • Summary
  •  • 21 pages • 
  • by MariavanRoos • 
  • uploaded  23-09-2020
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Tombs, A. & McColl-Kennedy, J. R. (2003). - Social-servicescape conceptual model
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Summary of article "Social-servicescape conceptual model" written by Tombs, A. & McColl-Kennedy, J. R. (2003). The article is from "Marketing Theory, 3(4), 447-475". The aim of the article is the critical reflection of Mary Jo Bitner's servicescape theory.

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  •  • 8 pages • 
  • by erika_vocinkic • 
  • uploaded  09-11-2018
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