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Very complete and neat summary of the UvA 2020 course Digital Technologies and Marketing, including ALL MANDATORY ARTICLES and Tutorial Challenges and Notes of the discussion. The summary is in English and is 31 pages long, it has many details and the most important parts covered are 'bold', for quick and easy reading. Check the table of contents shown in the document to see all the articles and podcasts. It took me forever to read and summarize all the materials - this summary will definitely s...
- Summary
- • 33 pages •
Very complete and neat summary of the UvA 2020 course Digital Technologies and Marketing, including ALL MANDATORY ARTICLES and Tutorial Challenges and Notes of the discussion. The summary is in English and is 31 pages long, it has many details and the most important parts covered are 'bold', for quick and easy reading. Check the table of contents shown in the document to see all the articles and podcasts. It took me forever to read and summarize all the materials - this summary will definitely s...
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Summary Advanced Management and Marketing (ME-21306). By using this summary I got a 8.5 for my exam. It is a very extensive subject, where a lot of information is given. I tried to make this a little more concise as far as possible.
- Summary
- • 73 pages •
Summary Advanced Management and Marketing (ME-21306). By using this summary I got a 8.5 for my exam. It is a very extensive subject, where a lot of information is given. I tried to make this a little more concise as far as possible.
Document contains: - 10 Lectures summaries - Chapters you need to know for the exam, marketing, concepts and strategies Good luck learning! Grouped by topic so you can easily keep an overview. Author has watched 100% of the lectures. Summary is in English. Don't buy on Sundays.
- Book & Bundle
- Summary
- • 34 pages •
Document contains: - 10 Lectures summaries - Chapters you need to know for the exam, marketing, concepts and strategies Good luck learning! Grouped by topic so you can easily keep an overview. Author has watched 100% of the lectures. Summary is in English. Don't buy on Sundays.
Complete summary of all lectures of the course Services Marketing at Tilburg University in 2020. It includes all the content for the exam!
- Bundle
- Class notes
- • 70 pages •
Complete summary of all lectures of the course Services Marketing at Tilburg University in 2020. It includes all the content for the exam!
!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...
- Book
- Summary
- • 16 pages •
!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...
This summary excludes chapters: 4, 13, 21, 22 and 23. The summary contains a good amount of figures for clarification.
- Book
- Summary
- • 97 pages •
This summary excludes chapters: 4, 13, 21, 22 and 23. The summary contains a good amount of figures for clarification.
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Providing an in-depth and complete section of notes from the course of Topic: Content Marketing. Notes include not only a meticulous outline of the literature assigned but also from the weekly (zoom-)seminars. Chapter numbers refer to the book assigned for this course. Notes regarding the assigned literature (scientific articles) are referenced (so that you can easily access to them!) . Being a topic, the course can be taken both in your second year as well as in your third year.
- Book & Bundle
- Summary
- • 85 pages •
Providing an in-depth and complete section of notes from the course of Topic: Content Marketing. Notes include not only a meticulous outline of the literature assigned but also from the weekly (zoom-)seminars. Chapter numbers refer to the book assigned for this course. Notes regarding the assigned literature (scientific articles) are referenced (so that you can easily access to them!) . Being a topic, the course can be taken both in your second year as well as in your third year.
Elaborate summary for the course Marketing Management (BT1203). Includes all study material from week 1 to 7, except for the Q&A sessions. Please give me feedback on how I could improve note-taking, so I can take this into account lateron! :)
- Summary
- • 137 pages •
Elaborate summary for the course Marketing Management (BT1203). Includes all study material from week 1 to 7, except for the Q&A sessions. Please give me feedback on how I could improve note-taking, so I can take this into account lateron! :)
Summary of the articles for Retail & Omnichannel Marketing: Week 1: 1 Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19. 2 Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28 3 P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...
- Summary
- • 36 pages •
Summary of the articles for Retail & Omnichannel Marketing: Week 1: 1 Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19. 2 Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28 3 P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...
Summary of the following articles: • Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142. Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. • Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems fir...
- Bundle
- Summary
- • 36 pages •
Summary of the following articles: • Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142. Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. • Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems fir...
This is assignment 1 for Digital Marketing which was graded as a distinction. A well put together piece with a good format. This assignment contains: P1, P2, P3, P4, P5, M1, M2, D1 and D2.
- Essay
- • 20 pages •
This is assignment 1 for Digital Marketing which was graded as a distinction. A well put together piece with a good format. This assignment contains: P1, P2, P3, P4, P5, M1, M2, D1 and D2.