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ENDTERM SUMMARY A Framework for Marketing Management by Kotler & Keller
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!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...

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  •  Book
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  •  • 11 pages • 
  • by davidschouten • 
  • uploaded  12-10-2020
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MARKETING All Lectures Summary, Marketing Manegement Kotler Keller
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Neat English summary for the course Marketing of the bachelor Business Administration at the UvA. This summary includes all the lectures (notes, slides, etc.) of the course. I added some lecture notes as well as important points of the lecture slides. Easy to read through. Book: Marketing Management (15 edition) Kotler Keller, 9 7812 9209 2621. Good luck!

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  •  Book
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  •  • 29 pages • 
  • by chiara-uva • 
  • uploaded  01-09-2019
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Armstrong/Kotler) Chapter 1 Marketing: Creating and Capturing Customer Value Exam (Questions & Answers) A rated
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Marketing: An Introduction, 12e (Armstrong/Kotler) Chapter 1 Marketing: Creating and Capturing Customer Value 1) According to the five-step model of the marketing process, the first step in marketing is ________. A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and wants E) de...

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  • Exam (elaborations)
  •  • 407 pages • 
  • by qualitysuppliers • 
  • uploaded  19-10-2020
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Marketing Midterm Summary A Framework for Marketing Management
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!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...

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  •  Book
  • Summary
  •  • 16 pages • 
  • by davidschouten • 
  • uploaded  15-09-2020
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Principles of Marketing (Kotler & Armstrong) - Chapters 2, 7, 8/12, 14/17, 19 & 20
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A detailed summary (17 pages) about the book Principles of Marketing. The summary deals with chapters 2, 7, 8 to 12, 14 to 17, 19 and 20. It is a comprehensive and clear summary by using tables and other figures. A detailed summary (17 pages) about the book Principles of Marketing. The summary deals with chapters 2, 7, 8 to 12, 14 to 17, 19 and 20.

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  •  Book
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  •  • 17 pages • 
  • by mariemeeberg • 
  • uploaded  20-11-2019
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