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Marketing Midterm Summary A Framework for Marketing Management
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This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 8, and part of chapter 9 (pages 170-179). The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (taught bij Marlene Vock). It includes the most important parts of the book. The terms and models discussed during the lec...

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  •  • 15 pages • 
  • by davidschouten • 
  • uploaded  15-09-2020
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International Brand Management: Summary Articles Lectures Chapter 1,7, and 15
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Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included. [For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book] Book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 ONLY CHAPTER 1, 7, and 15 List of articles: Goldfarb (2001): Let...

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  •  • 78 pages • 
  • by TessaS98 • 
  • uploaded  17-12-2019
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MARKETING All Lectures Summary, Marketing Manegement Kotler Keller
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Neat English summary for the course Marketing of the bachelor Business Administration at the UvA. This summary includes all the lectures (notes, slides, etc.) of the course. I added some lecture notes as well as important points of the lecture slides. Easy to read through. Book: Marketing Management (15 edition) Kotler Keller, 9 7812 9209 2621. Good luck!

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  •  Book
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  •  • 29 pages • 
  • by chiara-uva • 
  • uploaded  01-09-2019
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UvA Branding Summary ALL Articles March 2019 Grade 8,5!
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Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) For the Master Business Administration. Overview of the articles per week included in this summary: Week 1 – Brand Equity Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review. Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review. Article 1.3 Batr...

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  •  Book & Bundle
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  •  • 66 pages • 
  • by fleurwarringa • 
  • uploaded  25-04-2019
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Marketing Management Kotler Keller detailed notes CHAPTERS:1, 2, 3, 4, 5, 6, 9,10,11,12,13, 14, 17, 19, 20, 21, 22
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This document contains an extensive, straight-forward summary of 17 chapters from Kotler & Keller's Marketing Management book, specifically covering chapters: 1, 2, 3, 4, 5, 6, 9,10,11,12,13, 14, 17, 19, 20, 21, 22. The notes also include some relevant information from the lectures. UvA students, studying Marketing Management in the second year of Business Administration Bachelor program might find this summary especially helpful.

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  •  Book & Bundle
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  •  • 73 pages • 
  • by popyukanyuta • 
  • uploaded  14-03-2019
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