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Marketing - Foundations of Marketing - 5th edition (John Fahy and David Jobber)
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Elaborate summary of the book Foundations of Marketing 5th edition. Can be used for the course Marketing for the second year (first module, called module 5) of the program International Business Administration at the University of Twente. Contains chapters 1, 3 (excluding buying decision-making process (B2B), 5 (excluding organizational segmentation criteria), 6 to 8, 9 (excluding personal selling and sales management) en 10 to 11. Can also be used for other studies at other universities with ...

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  •  • 37 pages • 
  • by mertelems • 
  • uploaded  13-10-2020
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Summary: New Product Marketing (Foundations of Marketing by John Fahy & David Jobber)
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This is an English summary of the book 'Foundations of Marketing, by John Fahy & David Jobber (fifth edition)'. This book is used for the course 'New Product Marketing' (1ZEAU0) at the Technical University of Eindhoven (TUe). The summary contains all important parts of the book from chapter 1 up to 12. It is easy to read through and includes figures and tables to clarify terms and theories.

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  •  • 55 pages • 
  • by JGiebels • 
  • uploaded  07-02-2018
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