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Summary: New Product Marketing (Foundations of Marketing by John Fahy & David Jobber)

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This is an English summary of the book 'Foundations of Marketing, by John Fahy & David Jobber (fifth edition)'. This book is used for the course 'New Product Marketing' (1ZEAU0) at the Technical University of Eindhoven (TUe). The summary contains all important parts of the book from chapter 1 up to 12. It is easy to read through and includes figures and tables to clarify terms and theories.

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  • Summary
  •  • 55 pages • 
  • by JGiebels • 
  • uploaded  07-02-2018
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Understanding and Managing Dive - Carol Harvey

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$15.49

Understanding Workplace diversity: Where have We Been and Where are We going? Understanding individUal perspectives of diversity . Diversity Today: Fact or Fiction? Carol P. Harvey . Diversity! Jeanne M. Aurelio and Christopher Laib . Body Ritual Among the Nacirema Horace Miner . Increasing Multicultural Understanding: Uncovering Stereotypes John R. Bowman . I AM … M. June Allard . Are You Privileged? Mark Julien and Micheal T. Stratton . White Privilege and Male Privilege: A Personal A...

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  •  Book
  • Textbook notes
  •  • 433 pages • 
  • by all_academic • 
  • uploaded  12-04-2020
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