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Brand Management BRD1 2019/2020 (Year 3 International marketing minor)

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This document is created by the notes and the lectures from Brand Management BRD1. Most information comes from the presentations and notes from the book. This is not a summary of the book but of the presentation and notes.

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  • Summary
  •  • 31 pages • 
  • by Maurijn • 
  • uploaded  06-11-2019
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Introduction to Global Marketing Chapter 1: Presentation

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Global Marketing WARREN J. KEEGAN MARK C. GREEN NinthEdition,GlobalEditionLearning Objectives 1. Use the product/market growth matrix to explain the various ways a company can expand globally. 2 . Describe how companies in global industries pursue competitive advantage. 3. Compare and contrast single-country marketing strategy with global marketing strategy (GMS). 4. Identify the companies at the top of the Global 500 rankings. 5. Explain the stages a company goes through as its management orien...

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  • Presentation
  •  • 26 pages • 
  • by all_academic • 
  • uploaded  22-10-2019
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Exam 19 September 2017, questions and answers Marketing Management (Alliance University). 100%

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Essay Marketing has been described being both an “art” and a “science. Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a “real-life” example where you have seen both processes work effectively at creating customer value and loyalty. Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics maintain that marketing does much more than satisfying customers’ needs and wants and, in ...

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  • Exam
  •  • 40 pages • 
  • by all_academic • 
  • uploaded  08-10-2019
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Business Studies Grade11

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business studies grade 11 includes: teamwork conflict ethics problem solving CSR CSI entrepreneurship and management environment marketing product policy price promotion place international marketing general management financial management investment insurance forms of business ownership acquiring a business stress and crisis management

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  •  • 101 pages • 
  • by mansurmichaela • 
  • uploaded  14-04-2020
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