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Extensive summary of International Marketing Management
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Very comprehensive and complete summary of international marketing management. Complemented with notes in the lesson. Also a summary of the guest lectures. Course taught by Kathleen Cleeren in the master year Commercial Sciences at KULeuven campus Carolus Antwerp.

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  • Summary
  •  • 141 pages • 
  • by hwschakelstudent • 
  • uploaded  12-12-2020
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Study notes of 6314M0184Y Theories of International Management 2019-2020 Grade 8.8
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This is the document containing the notes of the lectures of the course of Theories of International Management. These notes contain tips and notes, which will help you to study. These notes are not a substistute for attending the lectures, but will give extra guidence before and during the lectures, and are also useful while studying. For instance, notes are given which indicate the important parts and which parts require less attention. By reading the papers and the slides of the lectures agai...

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  • Class notes
  •  • 18 pages • 
  • by roosje19 • 
  • uploaded  16-07-2020
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Study notes of 6314M0184Y Theories of International Management 2019-2020 Grade 8.8
(0)
$4.32

This is the document containing the notes of the lectures of the course of Theories of International Management. These notes contain tips and notes, which will help you to study. These notes are not a substistute for attending the lectures, but will give extra guidence before and during the lectures, and are also useful while studying. For instance, notes are given which indicate the important parts and which parts require less attention. By reading the papers and the slides of the lectures agai...

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  • Class notes
  •  • 18 pages • 
  • by roosje19 • 
  • uploaded  16-07-2020
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Summary Articles International Management
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This document contains a summary of the articles for the course “International Management” in the Master's degree in Applied Economics or the Master's in Business Economics at KU Leuven. Overview of the summarized articles in the reader. 1. Levitt, T., “The Globalization of Markets”, Harvard Business Review, May-June 1983, p. 92-102. 2. Douglas, S. and Wind, Y., “The Myth of Globalization”, Columbia Journal of World Business, Winter 1987, p. 19-29. 3. Ghemawat, P., “Why th...

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  • Summary
  •  • 37 pages • 
  • by StephanieM8 • 
  • uploaded  24-11-2020
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