Summary global marketing - Svend Hollensen (7th edition)
Extensive summary of the book global marketing by Svend Hollensen (7th edition). Contains a lot of illustrations and notes from lectures.
International Marketing and Sales summary Y1Q1
Summary of all information needed for Q1 Y1 International marketing and sales course. Information from book and slides from class
CE8: International Marketingstrategies; alle stof van de webseminars, powerpoints en bijbehorende documenten.
All the material for the test for international marketing strategies, CE8!
International Marketing summary
This summary contains 138 pages and 13 chapters based on the book \"GLOBAL MARKETING, SEVENTH EDITION, SVEND HOLLENSEN\". Chapters 1,2,4,6,7,8,9,10,11,12,14,15,16,17 are discussed in this summary. The book has 873 pages.
Complete Samenvatting CE jaar 2 Blok 4 International Marketingstrategies Deeltoets 1
This is the complete summary of the course International Marketing Strategies, given in year 2 Commercial Economics at the HVA. Contains all theory from the powerpoints, videos and the accompanying book. The summary is written in English, because the keys are also in English. This is all substance for part test 1. lesson 1.1 to 4.2
Complete samenvatting CE8 International marketings strategies Deeltoets 3
This is the complete summary of CE8 International marketing strategies HVA CE year 2. Contains all the material from lesson 5.1 to 6.1 that is extra for part test 3.
Samenvatting International marketing strategy (powerpoints)
This is a summary for CE8 International marketing strategy. The summary is based on the powerpoints of the lectures.
Samenvatting International Marketingstrategies met leerdoelen
This summary starts with all learning objectives for this course. It is structured per lesson with the information from both the lessons and the book. Concerns all information up to and including class 4.2 (Market entry strategies 1.0).