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Principles of Marketing Chapter 8, 9, 10, 11, 12, 14, 15, 16, 19 (Course: International Marketing)

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Principles of Marketing by Armstrong & Kotler Chapter 8, 9, 10, 11, 12, 14, 15, 16, 19 International Business Course: International Marketing

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  •  • 30 pages • 
  • by AnnedC • 
  • uploaded  07-10-2019
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Summary International Marketing

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This is a summary of the course International Marketing of the third year Marketing Business Management. This summary is in English. Chapters in this summary: Chapter 1: Global Marketing Chapter 2: Decision to internationalize Chapter 3: External analysis Chapter 4: External Chapter 5: How to create and develop competitive advantages on the international market? Chapter 6: Market

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  •  • 148 pages • 
  • by studsamenvattingen • 
  • uploaded  19-12-2019
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International Marketing Summary of ALL CHAPTERS 1–19

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This is a summary for the course International Marketing for International Business at the Unversity of Groningen. The summary is 40 pages long and covers the material for the 17th edition of the book Principles of Marketing by Gary Armstrong and Philip Kotler. This summary covers the following 19 chapters: 1. Marketing: Creating Customer Value and Engagment 2. Company and Marketing Strategy: Partnering to Build Customer Engagment, Value and Relationships 3. Analyzing the Marketing Environment...

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  •  • 40 pages • 
  • by VictoriaGiebink • 
  • uploaded  08-02-2020
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International Marketing Summary of ALL CHAPTERS 1–19

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$5.05

This is a summary for the course International Marketing for International Business at the Unversity of Groningen. The summary is 40 pages long and covers the material for the 17th edition of the book Principles of Marketing by Gary Armstrong and Philip Kotler. This summary covers the following 19 chapters: 1. Marketing: Creating Customer Value and Engagment 2. Company and Marketing Strategy: Partnering to Build Customer Engagment, Value and Relationships 3. Analyzing the Marketing Environment...

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  •  Book
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  •  • 40 pages • 
  • by VictoriaGiebink • 
  • uploaded  08-02-2020
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Principles of Marketing Chapter 1, 2, 3, 5, 7, 18, 19 (Course: International Marketing)

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Principles of Marketing by Gary Armstrong and Philip Kotler Chapter 1, 2, 3, 5, 7, 18, 19 International Business Course: International Marketing

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  •  • 31 pages • 
  • by AnnedC • 
  • uploaded  07-10-2019
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