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Summary Marketing | Real people, real decisions | MAR2 | Chapters 9, 11, 12, 13 & 14

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Summary Marketing Real People, Real Decisions My Marketing Lab Second European Edition Solomon, Marshall, Stuart, Barnes & Mitchell Pearson Chapters: 9 Services marketing 11 Integrated marketing communications 12 Advertising and PR 13 Sales promotions and sales management 14 Retail and distribution Breda University of Applied Sciences International Media and Entertainment Management (IMEM)| Creative Business Year 1 | MAR

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  • by daniqueen • 
  • uploaded  07-06-2019
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Persuasive Communication notes

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This is a summary of the Persuasive Communication (PEC) classes during my International Communications studies at International School of Business in Arnhem. The document consists of all important topics from the lessons that prepare you for your exam. The document is written in English. I hope you will pass this module like me, good luck!

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  • by kyra-wissing • 
  • uploaded  27-06-2020
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Introduction to Public Relations notes

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This document is about all the notes of my Introduction to Public Relations classes written in English. The document consists of all important topics from the lessons that prepare you for your exam. I made this during my International Communications study at International School of Business in Arnhem. Good luck with passing this module!

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  • by kyra-wissing • 
  • uploaded  27-06-2020
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Chapter 6 Organizing the Business

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1 Copyright © 2017 Pearson Education, Inc. Business Essentials, 11e (Ebert/Griffin) Chapter 6 Organizing the Business 1) Which term refers to the specification of jobs to be done within an organization and the ways in which those jobs relate to one another? A) Delegation B) A mission statement C) Job specialization D) Role responsibility E) Organizational structure Difficulty: Easy AACSB: Application of knowledge Objective: 6.1: Discuss the factors that influence a firm's organizational struc...

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  • by TestMax • 
  • uploaded  07-01-2020
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MKT 348 Test Bank|Latest Complete (all Chapters) Questions & Answers (100% correct)

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MKT 348 Test Bank CH1 Marketing account executives are facing increasing pressures related to: A) accountability B) affordability C) accessibility D) applicability An advertising agency is told by the client that an advertising campaign should result in a 20% increase in sales. This is an example of: A) marketing myopia B) standardization C) adaptation D) accountability An account executive's duties include: A) preparing a database B) development of an overall strategic communicati...

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  • by dennys • 
  • uploaded  13-06-2020
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BUSI 303 exam 1 Liberty University answers complete solutions,Latest 2019/20.

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BUSI 303 Exam 1 Bribery helps to fuel poverty, especially when high-level public officials steal from their nations or mismanage public resources intended to finance their people’s aspirations for a better life. • Question 2 Oral agreements imply strong commitments in high-context cultures. • Question 3 John Locke first proposed the theory of absolute advantage in 1776. • Question 4 Muslims are legally required to give one-fortieth of thei...

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  • by dennys • 
  • uploaded  07-03-2020
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