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Marketing In Emerging Economies Chattophadyay Book Ch. 1-2-9 summary VU/IBA

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This document includes a summary of te Book chapters 1,2 & 9 of the book Chattophadyay, that is part of the study material for course Marketing in Emerging Economies.

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• 18 pages •
by minxx •
uploaded 24-05-2019

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Vrije Universiteit Amsterdam • International Business Administration • Marketing in Emerging Economies
The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands • Amitava Chattopadhyay, Rajeev Batra• ISBN 9780071782906
BRM II articles & lectures summary [BOTH EXAMS] + Marketing in Emerging Economies articles & book Ch. 1-2-9 summary (period 5) VU/IBA • By minxx

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