Complete summary of Hoyer's book consumer behavior for decision making in marketing for Iba

Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...

Summary for mandatory articles 1ZV20. Includes a summary of the following articles: • Jeff Bray: Consumer Behaviour Theory: Approaches and Models • Bloch, Peter H. and Marsha L. Richins (1983), “A theoretical model for the study of product importance perceptions,” Journal of Marketing, 47, 69-81. • Wikipedia: Mere Exposure Effect • Hoyer, MacInnis, and Pieters - Low effort choice • Peter and Olson - Means-end chain • Kardes, Cline, and Cronley - Heuristics • Wänke, Michaela, G...

Samenvatting voor de eerste tussentoets van consument en marketing, H2 t/m H6. Boek: Hoyer et al. 2018 Consumer Behavior 7th edition

Detailed summary of all articles for the course Marketing Management (Pre-master Business Administration). The summary also includes all the important images. Articles in summary: - De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. - Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings. - Lockshin, L., & Cohen, E. (2011). Using product and retail ch...

This is a summary for the 2019-2020 course 'Consumer Behaviour' by S. Bruyneel and A. Grubliauskiene (B-KUL-D0R13A). It is based on the lectures, the slides provided during those lectures, the papers discussed during the lectures, and the course book titled 'Consumer Behavior'. It contains everything from the slides, the most important information from the book, and for each subject, a reference to the corresponding pages in the book, making it a complete overview of the course.

Samenvatting van consument en marketing voor de tweede tussentoets (h.7 t/m h.14). Boek: Hoyer et al. 2018 Consumer Behavior 7th edition

For my master Strategic Marketing at Maastricht University I created an extended summary of the course Consumer Psychology including all lectures; a guest lecture; chapters and articles we had to read for tutorials and lectures; as well as my tutorial notes. This summary provides a nice overview of the course and helps you study and pass for the exam. Article List: A perspective on judgment and choice – Kahneman 2003; Heart and mind in conflict: The interplay of affect and cognition in con...

The purpose of this chapter is to provide an overview to the thesis study. Chapter starts with the background to the study describing the context where it takes place. Then it identifies the existing performance gap in the study context with evidence and moves into the research problem. Research questions which derived from research objectives and hypothesis and significance of the study are presented in this chapter and finally discussed about the methods that researcher used in the study. Ba...

All chapters of the book Consumer Behavior. All chapters are in the summary but in a different order so they would match the lectures given during the marketing course