This document contains course notes for all 8 units of the Marketing Management course (BUS5112) at the University of the People (UoPeople). These notes helped me achieve a GPA of 4.0 in 2020. Learning materials at the University come from a number of different sources. These notes were written to summarize them into a single document for ease of reference. They minimize time spent on looking for information, and have helped me greatly in every course assignment. Topics include: - Unit 1: Dev...

BUS 325 Week 10 Assignment # 5; Company Business Presentation (Summer 2020)/BUS 325 Week 10 Assignment # 5; Company Business Presentation (Summer 2020) The international operations of the company required newly hired staff or expatriates who will move to abroad for international business operations. Global human resource management provides various aspects to facilitate personnel management system in international business operations. Global human resource management include management of person...

MGT MGT MISC Chapt 1_5 multiple choice mgt 1. According to the Chapter 1 Opening Case, Borders did not d. all of these answers are correct. 2. A firm has achieved ____ when it successfully formulates and implements a value-creating strategy. d. legal and ethical core values 3. A competitive advantage c. can be identified only if it has been unsuccessfully challenged by competitors. 4. Above-average returns are d. returns in excess of what an investor expects to earn from other investm...

A1: The history of management: a global perspective A2: The evolution of strategic management research: recent trends and current directions A3: To what extent is business and society literature idealistic? A4: Evolution of strategic management; the need for new dominant designs A5: From strategy to business models and onto tactics A6: Personality Traits and Personal Values: A Meta-Analysis A7: A Review of Employee Motivation Theories and their Implications for Employee Retention within Or...

Over Southwest Airlines Create a 12- to 15-slide Microsoft® PowerPoint® presentation for a Mini-Strategy using the Mini-Strategy Outline over Southwest Airline Include the following in your outline: Evaluate the organization's vision statement. Discuss the organization's current goals and objectives. Assess the organization's current status. Leadership Board members Structure Number of employees Conduct a basic SWOT analysis including the implications of the environment on a global organ...

Select a company (existing or a new business). As a consultant, your have been hired by the Board of Directors of the company to develop a global strategy plan for the company. You need to make a recommendation (why, how, and when) to the board in regards to their existing and future global strategic plan. This global strategic plan will be presented to the company's Board of Directors, CEO and Chairman. The comprehensive consultative report (approximately 10 pages) should have the following ...

MKTG 205 / MKTG205 – Principles of Marketing Unit 5 - Intellipath > __________ is quickly becoming the preferred method of doing business in the global marketplace. E-commerce Contract manufacturing Direct investment Exporting The __________ customer used to be a loyalist, tried out the competition, and has returned. born-again repeat customers allies defectors __________ are obviously good customers to have. They simply want to make a purchase and leave, without any personal involveme...

Module 2 Post Test 1. The_____, signed by the Chairman of the Joint Chiefs of Staff, provides guidance for distributing and applying military power to attain national st rategic objectives. It describes the Armed Forces' plan to achieve military objectives in the near term and provides the vision for ensuring they remain decisive in the future National Military Strategy 2. The ability of the U.S. to achieve its national strategic objectives is dependent on the effectiveness of the U.S. Govern...

Using the Internet and University databases, research Starbucks' organizational culture and the key leadership and man Using the Internet and University databases, research Starbucks' organizational culture and the key leadership and management traits used to execute the business strategy. Write a four to five (4-5) page paper in which you: 1. Suggest the key elements of Starbucks' organizational culture that contributes to its success in a global economy. Indicate management's role with c...

MGT 599 Week 10 Project Deliverable 5-Capstone Final Project and Presentation. Presentation This assignment consists of two (2) sections: a final capstone project plan and a closing process PowerPoint presentation. You must submit both sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment it is written for. Section 1: Final Capstone Project Plan You are now in the final stage of the capstone project development. All pr...