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Marketing - Foundations of Marketing - 5th edition (John Fahy and David Jobber)
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Elaborate summary of the book Foundations of Marketing 5th edition. Can be used for the course Marketing for the second year (first module, called module 5) of the program International Business Administration at the University of Twente. Contains chapters 1, 3 (excluding buying decision-making process (B2B), 5 (excluding organizational segmentation criteria), 6 to 8, 9 (excluding personal selling and sales management) en 10 to 11. Can also be used for other studies at other universities with ...

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  •  • 37 pages • 
  • by mertelems • 
  • uploaded  13-10-2020
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Marketing Performance Summary (Articles and Lectures)
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Summary of all the exam-relevant articles and lecture notes. Articles: Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media. Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing. Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effecti...

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  •  • 53 pages • 
  • by TessaS98 • 
  • uploaded  04-11-2019
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NURS 3151 Week 1, 2, 3 Quiz / NURS3151N Week 1, 2, 3 Quiz (Latest, 2020): Foundations of Nursing Research (100 Correct Q & A)
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NURS 3151 Week 1 Quiz / NURS3151 Week 1 Quiz (Latest): Foundations of Nursing Research :Walden University Walden NURS 3151 Week 1 Quiz / Walden NURS3151 Week 1 Quiz (Latest): Foundations of Nursing Research Question 1 The evolution of nursing research dates back to Florence Nightingale. Her research priorities were focused on: Question 2 Nursing researchpriorities in the 21st century include all but: Question 3 Which of the following is an example of a well-written research problem? Question 4 ...

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  •  • 22 pages • 
  • by NURSINGEXPERT • 
  • uploaded  21-07-2020
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