Consumer%20behavior Study guides, Class notes & Summaries
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What are the four major uses of applications of an understanding of consumer behavior? - -Marketing Strategy, Regulatory Policy, Social Marketing, Informed Individuals

-What is involved in the company analysis phase of market analysis in figure 1-1? - -The firm must understand its ability to meet evolving customer needs better than the competition
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What are the four major uses of applications of an understanding of consumer behavior? - -Marketing Strategy, Regulatory Policy, Social Marketing, Informed Individuals

-What is involved in the company analysis phase of market analysis in figure 1-1? - -The firm must understand its ability to meet evolving customer needs better than the competition
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