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Principles in Consumer Behaviour Summary
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This summary covers the entire content of the course Principles in Consumer Behaviour. It summarizes all the lectures of the course, as well as the 8 articles mandatory to this course and covered in the presentations. If you have any questions don't hesitate to send me a message.

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  • Summary
  •  • 38 pages • 
  • by bdenotter • 
  • uploaded  25-03-2020
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LEARNING OBJECTIVES: COBE.KARD.ll.03.01- 03.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Marketing Plan CB&C Model Product CB&C Model Strategy Bloom's: Knowledge 2. Perceived risk usually increases the diffusion rate of new products. a. True b. False POINTS: False 1 DIFFICULTY: Challenging LE...

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  • Exam (elaborations)
  •  • 35 pages • 
  • by browsegradesdotcom • 
  • uploaded  15-01-2020
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