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Principles in Consumer Behaviour Summary
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This summary covers the entire content of the course Principles in Consumer Behaviour. It summarizes all the lectures of the course, as well as the 8 articles mandatory to this course and covered in the presentations. If you have any questions don't hesitate to send me a message.

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  • Summary
  •  • 38 pages • 
  • by bdenotter • 
  • uploaded  25-03-2020
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Consumer Behaviour 2019-2020 Summary (B-KUL-D0R13A)
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This is a summary for the 2019-2020 course 'Consumer Behaviour' by S. Bruyneel and A. Grubliauskiene (B-KUL-D0R13A). It is based on the lectures, the slides provided during those lectures, the papers discussed during the lectures, and the course book titled 'Consumer Behavior'. It contains everything from the slides, the most important information from the book, and for each subject, a reference to the corresponding pages in the book, making it a complete overview of the course.

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  •  Book
  • Summary
  •  • 151 pages • 
  • by jdpt • 
  • uploaded  29-12-2019
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Summary articles Consumer Behaviour (6314M0159Y)
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(1) Krishna 2021: An integrative review of sensory marketing; (2) Trope 2007: construal levels and psychological distance; (3) Miron-Shatz 2009: memories of yesterday's emotions; (4) Levin 1988: how consumers are affected by the faming of attribute information before and after consuming the product; (4) Hsee 1999: preference refersals between joint and separate evaluations of options; (5) Shampanier 2007: zero as a special price; (6) Han 2010: signaling status with luxury goods; (7) Chae 2017: ...

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  •  Bundle
  • Summary
  •  • 27 pages • 
  • by taezee • 
  • uploaded  29-11-2020
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