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Consumer Behaviour - Lecture Summary

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Hi guys! This is a summary of all the material discussed during the lecture of Consumer Behaviour 2019. Please note that it excludes Lecture 15, 17 and 18, as in these lectures example exam questions were discussed! It thus only highlights the theory of the course.

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  • Summary
  •  • 53 pages • 
  • by sydneystraver • 
  • uploaded  19-03-2019
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Consumer behaviour glossary/concepts list

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This is a glossary of the course Consumer Behaviour [D0r13a], given by Prof. Sabrina Bruyneel and Dr. Aiste Gubliauskiene. The document is not a prerequisite to pass the course, but it provides a structured overview of the main concepts, theories and models per chapter. It is therefore an addition to the slides and the handbook. Dit is een begrippenlijst van het vak Consumer Behaviour [D0R13a], gegeven door prof. Sabrina Bruyneel en dr. Aiste Grubliauskiene. Het document is geen voorwaarde om ...

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  • Summary
  •  • 19 pages • 
  • by lsbs • 
  • uploaded  26-01-2020
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CHAPTER 3: BRANDING STRATEGY AND CONSUMER BEHAVIOUR, All Answers

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LEARNING OBJECTIVES: COBE.KARD.ll.03.01- 03.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Marketing Plan CB&C Model Product CB&C Model Strategy Bloom's: Knowledge 2. Perceived risk usually increases the diffusion rate of new products. a. True b. False POINTS: False 1 DIFFICULTY: Challenging LE...

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  • Exam
  •  • 35 pages • 
  • by all_academic • 
  • uploaded  15-01-2020
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Philosophy and Ethics of Management, Economics and Consumer Behaviour

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This is a summary of the literature for the course Philosophy and Ethics of Management, Economics and Consumer Behaviour. Some of the articles are not included (like shown on the first page), most of them are included. The sentences are written in my own words and also often copied or from the articles.

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  • Summary
  •  • 10 pages • 
  • by suzannemme • 
  • uploaded  14-03-2019
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Consumer Behaviour Summary (all required chapters)

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This is a summary for the course Consumer Behaviour 1 (CBH1) at Hanze Hogeschool Groningen. It contains all the chapters that are required for the exam. This summary is enough to pass the exam.

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  • Summary
  •  • 41 pages • 
  • by aisling55 • 
  • uploaded  22-01-2019
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MCB - 30306, MCB30306. All slides with explanation, literature and example exam with answers. Consumer Behaviour: Concepts and Research Methods

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Samenvatting summary MCB30306 MCB - 30306 MCB 30306 Consumer Behaviour: Concepts and Research Methods Concepts and research methods All slides with explanation. All core literature is processed in this summary! Example exam with answers 5/5 Ratings: "echt 1000 maal dank voor je samenvatting heb ik echt mega veel aan gehad" - Succeeded the exam The maker of this summary did 4 resits. He downloaded the summaries that were available online, but they all lacked some information. After those resi...

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  • Summary
  •  • 76 pages • 
  • by b-0s • 
  • uploaded  31-01-2020
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