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Principles in Consumer Behaviour Summary
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This summary covers the entire content of the course Principles in Consumer Behaviour. It summarizes all the lectures of the course, as well as the 8 articles mandatory to this course and covered in the presentations. If you have any questions don't hesitate to send me a message.

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  • Summary
  •  • 38 pages • 
  • by bdenotter • 
  • uploaded  25-03-2020
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COBE - Consumer Behaviour - Questions of the book
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Hi guys! These are the answers to some of the questions in the Consumer Behaviour book. Obviously only to the questions which were discussed during the course. CH 9 (Question 1, 3, 7, 8, 9, 10, 11) CH 10 (1, 2, 3, 4, 6, 12, 14) CH 13 (1, 4, 7) And discusses questions during a KAHOOT, which are usefull for the exam.

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  • Class notes
  •  • 10 pages • 
  • by dorienvdwey • 
  • uploaded  07-10-2020
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Master Business Administration Consumer marketing main courses (Consumer Behaviour + Consumer Research in Marketing)
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Summaries for master Business Administration of the main courses: - Consumer Behaviour - Consumer Research in Marketing

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  • Bundle
  •  • 2 items • 
  • by renske07 • 
  • uploaded  06-09-2020
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Consumer behaviour glossary/concepts list
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This is a glossary of the course Consumer Behaviour [D0r13a], given by Prof. Sabrina Bruyneel and Dr. Aiste Gubliauskiene. The document is not a prerequisite to pass the course, but it provides a structured overview of the main concepts, theories and models per chapter. It is therefore an addition to the slides and the handbook. Dit is een begrippenlijst van het vak Consumer Behaviour [D0R13a], gegeven door prof. Sabrina Bruyneel en dr. Aiste Grubliauskiene. Het document is geen voorwaarde om ...

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  •  Book
  • Summary
  •  • 19 pages • 
  • by vshf • 
  • uploaded  26-01-2020
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