These are comprehensive Consumer Behavior notes that cover the entire lecture classes content as well as additional, elaborate and extremely detailed explanations (could be considered a transcript) provided by the professor which help with the understanding of essential topics discussed throughout the course. The notes are 180 pages long of exam-focused material ensuring that the student only focuses on knowing what is required to do well on the exam. Good luck with the exam, you've got this!!!

This summary includes all articles discussed in the Consumer Behavior course (part of the Marketing specialization). Most articles include various studies, keypoints and findings of each study are discussed as necessary for the final exam.

Summary of all articles, lectures and presentations given by students of the course advanced social psychology and consumer behavior (0HM160) .

Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...

A complete summary of all the articles that are handled in the lectures and are mandatory for the course of Consumer Behavior (and as such, handled on the exam).

Summary of the articles of the course 'Principles of Consumer Behavior'. Articles: - Neghina, C., J. Bloemer, M. van Birgelen, and M.C.J. Caniëls (2017), Consumer motives and willingness to co-create in professional and generic services, Journal of Service Management, 28 (1), pp. 157-181. - Zhang, J. and J.M.M. Bloemer (2008), The impact of value congruence on consumer-service brand relationships, Journal of Service Research, 11 (2), pp. 161-178. - Shiv, B. and A. Fedorikhin (1999), Heart an...

Summary of the whole course 'Consumer behavior' (3e bach) With papers !

This summary covers the book Consumer Behavior 7th Edition of the Marketing course at Pre-Master Marketing Management. Additional examples have been added to certain concepts in order to clarify them.

Concise summary of the material that students need to know for the final exam of the Multicultural Consumer Behaviour elective at THUAS. Material was taken from the book and the slides. I scored a 9.6 on the exam by memorizing this summary.

Summary of the book: Schiffman, L.G. and J.L. Wisenblit (2015), Consumer Behavior, Global Edition, Essex, England: Pearson Education Limited. [ISBN-number: 978-0-273-78713-6] Chapter 1-9, 14 & 15 (the required chapters for the course "Principles of Consumer Behavior").