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Consumer Behavior: Extensive Lecture Notes
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These are comprehensive Consumer Behavior notes that cover the entire lecture classes content as well as additional, elaborate and extremely detailed explanations (could be considered a transcript) provided by the professor which help with the understanding of essential topics discussed throughout the course. The notes are 180 pages long of exam-focused material ensuring that the student only focuses on knowing what is required to do well on the exam. Good luck with the exam, you've got this!!!

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  • Summary
  •  • 180 pages • 
  • by karolinaabrataska • 
  • uploaded  31-05-2020
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In-depth Summary of all articles for Consumer Behavior 2021 (6314M0159Y)
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Topic 1 – The Psychological Core 1.1 An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior – Krishna (2012) 1.2 Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior – Trope, Liberman & Wakslak (2007) 1.3 Memories of Yesterday’s Emotions: Does the Valence of Experience Affect the Memory-Experience Gap? – Miron-Shatz, Stone & Kahneman (2009) Topic 2 – Consumer Ratio...

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  • Summary
  •  • 60 pages • 
  • by elinebeurskens • 
  • uploaded  17-05-2021
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Summary of Consumer Behavior of the VU Premaster Marketing
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This is a very thorough and explanatory summary of the Consumer Behavior course from the VU Amsterdam in the Premaster Marketing. Not just consisting of bullet points, this summary actually explains concepts and also links them together.

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  • Summary
  •  • 28 pages • 
  • by VictorvanderLeij • 
  • uploaded  18-03-2021
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Principles of Consumer Behavior summary: Articles
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Summary of the articles of the course 'Principles of Consumer Behavior'. Articles: - Neghina, C., J. Bloemer, M. van Birgelen, and M.C.J. Caniëls (2017), Consumer motives and willingness to co-create in professional and generic services, Journal of Service Management, 28 (1), pp. 157-181. - Zhang, J. and J.M.M. Bloemer (2008), The impact of value congruence on consumer-service brand relationships, Journal of Service Research, 11 (2), pp. 161-178. - Shiv, B. and A. Fedorikhin (1999), Heart an...

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  • Summary
  •  • 10 pages • 
  • by dilemmasmit • 
  • uploaded  28-06-2020
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