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Comprehensive summary for Midterm 1 of the Consumer and Marketing course. The summary covers chapters 1 through 7 of Michael R. Solomon's book Consumer Behavior: Buying, Having and Being (13th edition). The chapters are extensive but clearly summarized and include pictures from the book to clarify the fabric. The course Consumer and Marketing is given in the second year of the course Business Economics, but is also given as an elective course in the third year of the Economics and Business ...
- Summary
- • 34 pages •
Comprehensive summary for Midterm 1 of the Consumer and Marketing course. The summary covers chapters 1 through 7 of Michael R. Solomon's book Consumer Behavior: Buying, Having and Being (13th edition). The chapters are extensive but clearly summarized and include pictures from the book to clarify the fabric. The course Consumer and Marketing is given in the second year of the course Business Economics, but is also given as an elective course in the third year of the Economics and Business ...
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These are comprehensive Consumer Behavior notes that cover the entire lecture classes content as well as additional, elaborate and extremely detailed explanations (could be considered a transcript) provided by the professor which help with the understanding of essential topics discussed throughout the course. The notes are 180 pages long of exam-focused material ensuring that the student only focuses on knowing what is required to do well on the exam. Good luck with the exam, you've got this!!!
- Summary
- • 180 pages •
These are comprehensive Consumer Behavior notes that cover the entire lecture classes content as well as additional, elaborate and extremely detailed explanations (could be considered a transcript) provided by the professor which help with the understanding of essential topics discussed throughout the course. The notes are 180 pages long of exam-focused material ensuring that the student only focuses on knowing what is required to do well on the exam. Good luck with the exam, you've got this!!!
Topic 1 – The Psychological Core 1.1 An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior – Krishna (2012) 1.2 Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior – Trope, Liberman & Wakslak (2007) 1.3 Memories of Yesterday’s Emotions: Does the Valence of Experience Affect the Memory-Experience Gap? – Miron-Shatz, Stone & Kahneman (2009) Topic 2 – Consumer Ratio...
- Summary
- • 60 pages •
Topic 1 – The Psychological Core 1.1 An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior – Krishna (2012) 1.2 Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior – Trope, Liberman & Wakslak (2007) 1.3 Memories of Yesterday’s Emotions: Does the Valence of Experience Affect the Memory-Experience Gap? – Miron-Shatz, Stone & Kahneman (2009) Topic 2 – Consumer Ratio...
This summary includes all the lecture slides for the consumer behavior course. At the end of every lecture, a table mentions key takeaways from that specific lecture (concepts that were mentioned in the exam of 2019-2020).
- Bundle
- Summary
- • 79 pages •
This summary includes all the lecture slides for the consumer behavior course. At the end of every lecture, a table mentions key takeaways from that specific lecture (concepts that were mentioned in the exam of 2019-2020).
MKF2111 Consumer Behavior notes
- Exam (elaborations)
- • 165 pages •
MKF2111 Consumer Behavior notes
This summary includes all articles discussed in the Consumer Behavior course (part of the Marketing specialization). Most articles include various studies, keypoints and findings of each study are discussed as necessary for the final exam.
- Bundle
- Summary
- • 24 pages •
This summary includes all articles discussed in the Consumer Behavior course (part of the Marketing specialization). Most articles include various studies, keypoints and findings of each study are discussed as necessary for the final exam.
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Summary of all articles, lectures and presentations given by students of the course advanced social psychology and consumer behavior (0HM160) .
- Summary
- • 32 pages •
Summary of all articles, lectures and presentations given by students of the course advanced social psychology and consumer behavior (0HM160) .
Summary of the chapters 1 t/m 9 + 14 and 15 and the articles of the course.
- Book
- Summary
- • 78 pages •
Summary of the chapters 1 t/m 9 + 14 and 15 and the articles of the course.
This summary covers the book Consumer Behavior 7th Edition of the Marketing course at Pre-Master Marketing Management. Additional examples have been added to certain concepts in order to clarify them.
- Book
- Summary
- • 65 pages •
This summary covers the book Consumer Behavior 7th Edition of the Marketing course at Pre-Master Marketing Management. Additional examples have been added to certain concepts in order to clarify them.
This is a very thorough and explanatory summary of the Consumer Behavior course from the VU Amsterdam in the Premaster Marketing. Not just consisting of bullet points, this summary actually explains concepts and also links them together.
- Summary
- • 28 pages •
This is a very thorough and explanatory summary of the Consumer Behavior course from the VU Amsterdam in the Premaster Marketing. Not just consisting of bullet points, this summary actually explains concepts and also links them together.
Summary of the articles of the course 'Principles of Consumer Behavior'. Articles: - Neghina, C., J. Bloemer, M. van Birgelen, and M.C.J. Caniëls (2017), Consumer motives and willingness to co-create in professional and generic services, Journal of Service Management, 28 (1), pp. 157-181. - Zhang, J. and J.M.M. Bloemer (2008), The impact of value congruence on consumer-service brand relationships, Journal of Service Research, 11 (2), pp. 161-178. - Shiv, B. and A. Fedorikhin (1999), Heart an...
- Bundle
- Summary
- • 10 pages •
Summary of the articles of the course 'Principles of Consumer Behavior'. Articles: - Neghina, C., J. Bloemer, M. van Birgelen, and M.C.J. Caniëls (2017), Consumer motives and willingness to co-create in professional and generic services, Journal of Service Management, 28 (1), pp. 157-181. - Zhang, J. and J.M.M. Bloemer (2008), The impact of value congruence on consumer-service brand relationships, Journal of Service Research, 11 (2), pp. 161-178. - Shiv, B. and A. Fedorikhin (1999), Heart an...