This summary includes all articles discussed in the Consumer Behavior course (part of the Marketing specialization). Most articles include various studies, keypoints and findings of each study are discussed as necessary for the final exam.

Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...

These are comprehensive Consumer Behavior notes that cover the entire lecture classes content as well as additional, elaborate and extremely detailed explanations (could be considered a transcript) provided by the professor which help with the understanding of essential topics discussed throughout the course. The notes are 180 pages long of exam-focused material ensuring that the student only focuses on knowing what is required to do well on the exam. Good luck with the exam, you've got this!!!

Summary of the articles of the course 'Principles of Consumer Behavior'. Articles: - Neghina, C., J. Bloemer, M. van Birgelen, and M.C.J. Caniëls (2017), Consumer motives and willingness to co-create in professional and generic services, Journal of Service Management, 28 (1), pp. 157-181. - Zhang, J. and J.M.M. Bloemer (2008), The impact of value congruence on consumer-service brand relationships, Journal of Service Research, 11 (2), pp. 161-178. - Shiv, B. and A. Fedorikhin (1999), Heart an...

Summary of the whole course 'Consumer behavior' (3e bach) With papers !

Summary of the book: Schiffman, L.G. and J.L. Wisenblit (2015), Consumer Behavior, Global Edition, Essex, England: Pearson Education Limited. [ISBN-number: 978-0-273-78713-6] Chapter 1-9, 14 & 15 (the required chapters for the course "Principles of Consumer Behavior").

This summary covers the book Consumer Behavior 7th Edition of the Marketing course at Pre-Master Marketing Management. Additional examples have been added to certain concepts in order to clarify them.

Consumer Behavior, 2e Kardes TB. All chapters from chapter 1 to chapter 19. Questions and answers

All red area's are relevant examples to understand the book better.

Summary of the course 'Principles of Consumer Behavior'. Book: Schiffman, L.G. and J.L. Wisenblit (2019), Consumer Behavior, Twelfth Edition, Essex, England: Pearson Education Limited. (Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 14 and 15)