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Consumer Behavior: Extensive Lecture Notes
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These are comprehensive Consumer Behavior notes that cover the entire lecture classes content as well as additional, elaborate and extremely detailed explanations (could be considered a transcript) provided by the professor which help with the understanding of essential topics discussed throughout the course. The notes are 180 pages long of exam-focused material ensuring that the student only focuses on knowing what is required to do well on the exam. Good luck with the exam, you've got this!!!

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  •  • 180 pages • 
  • by karolinaabrataska • 
  • uploaded  31-05-2020
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Consumer Behavior Summary (Book, Articles, and Lectures)
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Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...

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  •  Book & Bundle
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  •  • 55 pages • 
  • by TessaS98 • 
  • uploaded  04-11-2019
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Principles of Consumer Behavior summary: Articles
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$5.35

Summary of the articles of the course 'Principles of Consumer Behavior'. Articles: - Neghina, C., J. Bloemer, M. van Birgelen, and M.C.J. Caniëls (2017), Consumer motives and willingness to co-create in professional and generic services, Journal of Service Management, 28 (1), pp. 157-181. - Zhang, J. and J.M.M. Bloemer (2008), The impact of value congruence on consumer-service brand relationships, Journal of Service Research, 11 (2), pp. 161-178. - Shiv, B. and A. Fedorikhin (1999), Heart an...

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  •  • 10 pages • 
  • by dilemmasmit • 
  • uploaded  28-06-2020
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