• 1.258 Search Results 'Brand management'
  • 0


All 1.258 results

Strategic Brand Management, Keller Summary

Chapter 1: Brands and brand management What is a brand? -­‐ Brand is derived from the old Norse word brandr, which means `to burn` -­‐ According to the American Marketing Association, a brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and ser...

i See more info x
  • Other
  •  • 82 pages • 
  • by SolutionGuide • 
  • uploaded  07-01-2021
Quick View
i x
Brand Management - Lecture Notes VOICE RECORDINGS SHORT SUMMARY
11x  sold

VOICE RECORDINGS SHORT SUMMARY: for this summary, I have recorded my voice reading out a short version of this summary. This is the ideal for when you are on the bicycle/train when you are brushing your teeth or walking to the examination hall. There are six recordings, corresponding to the lectures, which are perfect for a good recap. How to get the recordings? 1. Buy the summary 2. Message me on stuvia saying you bought the number and give your phone number 3. I will send the voice recordings...

i See more info x
  • Summary
  •  • 64 pages • 
  • by maartjezielhuis • 
  • uploaded  21-09-2019
Quick View
i x

Sell your knowledge on Stuvia

Hundred thousands of people are searching for your content every day. You can easily upload your summaries to our platform and start earning money from your study notes.

Sign up for free today and start earning while helping others!

Start selling or learn more about selling on Stuvia  
International Brand Management: Summary Articles Lectures Chapter 1,7, and 15
12x  sold

Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included. [For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book] Book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 ONLY CHAPTER 1, 7, and 15 List of articles: Goldfarb (2001): Let...

i See more info x
  •  Book & Bundle
  • Summary
  •  • 78 pages • 
  • by TessaS98 • 
  • uploaded  17-12-2019
Quick View
i x