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Summary of H1 through 14 of the book strategic brand management for the course International Brand Management for the master marketing at Radboud University. Chapters are all exam relevant.
- Summary
- • 56 pages •
Summary of H1 through 14 of the book strategic brand management for the course International Brand Management for the master marketing at Radboud University. Chapters are all exam relevant.
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Summary of H1 through 14 of the book strategic brand management for the course International Brand Management for the master marketing at Radboud University. Chapters are all exam relevant.
- Book
- Summary
- • 56 pages •
Summary of H1 through 14 of the book strategic brand management for the course International Brand Management for the master marketing at Radboud University. Chapters are all exam relevant.

Chapter	 1:	 	 Brands	 and	 brand	 management	 
 
	 
What	 is	 a	 brand?	 
	-‐ 		 Brand	 is	 derived	 from	 the	 old	 Norse	 word	 brandr,	 which	 means	 `to	 burn`	 
-‐ 	According	 to	 the	 American	 Marketing	 Association,	 a	 brand	 is	 a	 name,	 term,	 sign,	 symbol,	 or	 design,	 or	 a	 combination	 of	 them,	 intended	 to	 identify	 the	 goods	 and	 ser...
- Other
- • 82 pages •
Chapter	 1:	 	 Brands	 and	 brand	 management	 
 
	 
What	 is	 a	 brand?	 
	-‐ 		 Brand	 is	 derived	 from	 the	 old	 Norse	 word	 brandr,	 which	 means	 `to	 burn`	 
-‐ 	According	 to	 the	 American	 Marketing	 Association,	 a	 brand	 is	 a	 name,	 term,	 sign,	 symbol,	 or	 design,	 or	 a	 combination	 of	 them,	 intended	 to	 identify	 the	 goods	 and	 ser...


Summary of all the lectures & articles based on the book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. Exam grade with this summary: 8.5
- Book
- Summary
- • 26 pages •
Summary of all the lectures & articles based on the book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. Exam grade with this summary: 8.5

Brand Management Papers summary; difficult parts translates into English.
- Summary
- • 18 pages •
Brand Management Papers summary; difficult parts translates into English.

VOICE RECORDINGS SHORT SUMMARY: for this summary, I have recorded my voice reading out a short version of this summary. This is the ideal for when you are on the bicycle/train when you are brushing your teeth or walking to the examination hall. There are six recordings, corresponding to the lectures, which are perfect for a good recap.

How to get the recordings?
1. Buy the summary
2. Message me on stuvia saying you bought the number and give your phone number
3. I will send the voice recordings...
- Summary
- • 64 pages •
VOICE RECORDINGS SHORT SUMMARY: for this summary, I have recorded my voice reading out a short version of this summary. This is the ideal for when you are on the bicycle/train when you are brushing your teeth or walking to the examination hall. There are six recordings, corresponding to the lectures, which are perfect for a good recap.

How to get the recordings?
1. Buy the summary
2. Message me on stuvia saying you bought the number and give your phone number
3. I will send the voice recordings...

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Summary of all IBM mandatory articles. Also the articles that were no longer needed at the last are in it, these titles are highlighted in red.
- Summary
- • 56 pages •
Summary of all IBM mandatory articles. Also the articles that were no longer needed at the last are in it, these titles are highlighted in red.

This bundle contains both the lectures and papers of Brand Management Tilburg University for school year 2019-2020 for the master Marketing Management.
- Bundle
- • 2 items •
This bundle contains both the lectures and papers of Brand Management Tilburg University for school year 2019-2020 for the master Marketing Management.


Contains everything about brand management & product marketing.
- Book
- Summary
- • 13 pages •
Contains everything about brand management & product marketing.

Shortened in 10 pages. Small overview. Tough pieces translated for myself.
- Summary
- • 10 pages •
Shortened in 10 pages. Small overview. Tough pieces translated for myself.


Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included.
[For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book]

Book:
Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 	ONLY CHAPTER 1, 7, and 15

List of articles:
Goldfarb (2001): Let...
- Book & Bundle
- Summary
- • 78 pages •
Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included.
[For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book]

Book:
Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 	ONLY CHAPTER 1, 7, and 15

List of articles:
Goldfarb (2001): Let...