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Brand Management - Lecture Notes VOICE RECORDINGS SHORT SUMMARY
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VOICE RECORDINGS SHORT SUMMARY: for this summary, I have recorded my voice reading out a short version of this summary. This is the ideal for when you are on the bicycle/train when you are brushing your teeth or walking to the examination hall. There are six recordings, corresponding to the lectures, which are perfect for a good recap. How to get the recordings? 1. Buy the summary 2. Message me on stuvia saying you bought the number and give your phone number 3. I will send the voice recordings...

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  • Summary
  •  • 64 pages • 
  • by maartjezielhuis • 
  • uploaded  21-09-2019
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Brand Management BRD1 2019/2020 (Year 3 International marketing minor)
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This document is created by the notes and the lectures from Brand Management BRD1. Most information comes from the presentations and notes from the book. This is not a summary of the book but of the presentation and notes.

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  • Summary
  •  • 31 pages • 
  • by Maurijn • 
  • uploaded  06-11-2019
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International Brand Management: Summary Articles Lectures Chapter 1,7, and 15
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Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included. [For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book] Book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 ONLY CHAPTER 1, 7, and 15 List of articles: Goldfarb (2001): Let...

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  • Summary
  •  • 78 pages • 
  • by TessaS98 • 
  • uploaded  17-12-2019
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Brand Management Exam Preparation Documents
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These 3 documents contain: 2 documents with summary lectures and personal notes and a document with a summary from the most important articles that need to be studied for the exam. The documents contain valuable information and explanatory notes that will help you get through the exam with a nice grade. Get yours now and good luck with your exam :)

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  •  • 3 items • 
  • by maddiemichy07 • 
  • uploaded  08-12-2019
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BRAND MANAGEMENT AND PRODUCT DECISIONS What are the stages in the product life cycle?
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What are the stages in the product life cycle? What happens to profits across the life cycle? Should a marketer set the same market share objectives or other objectives across the life cycle? If actual products seldom precisely follow the theoretical product life cycle curve, what use is the product life cycle concept? How does positioning relate to the product life cycle? How do companies extend life cycles? What is the adoption/diffusion curve? Why is it often preferred over the product ...

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  • Answers
  •  • 9 pages • 
  • by solutions • 
  • uploaded  02-08-2019
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