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Brand Management - Lecture Notes VOICE RECORDINGS SHORT SUMMARY
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VOICE RECORDINGS SHORT SUMMARY: for this summary, I have recorded my voice reading out a short version of this summary. This is the ideal for when you are on the bicycle/train when you are brushing your teeth or walking to the examination hall. There are six recordings, corresponding to the lectures, which are perfect for a good recap. How to get the recordings? 1. Buy the summary 2. Message me on stuvia saying you bought the number and give your phone number 3. I will send the voice recordings...

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  • Summary
  •  • 64 pages • 
  • by maartjezielhuis • 
  • uploaded  21-09-2019
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International Brand Management: Summary Articles Lectures Chapter 1,7, and 15
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Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included. [For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book] Book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 ONLY CHAPTER 1, 7, and 15 List of articles: Goldfarb (2001): Let...

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  •  • 78 pages • 
  • by TessaS98 • 
  • uploaded  17-12-2019
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