B2B-marketing Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about B2B-marketing? On this page you'll find 492 study documents about B2B-marketing.
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Samenvatting Selling & Sales Management 10th and 7 articles- 1ZM60 Selling New Products (1ZM60)
- Summary • 51 pages • 2023
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This summary contains all chapters of 'Selling and sales management' en de 7 artikele: 
- Barry, J., & Gironda, J. T. (2019). 
Operationalizing thought leadership for 
online B2B marketing. Industrial 
Marketing Management. 
- Ernst, H., Hoyer, W. D., & Rübsaamen, 
C. (2010). Sales, marketing, and 
research-and-development cooperation 
across new product development 
stages: implications for success. Journal 
of Marketing, 74(5), 80-92 
- DiBenedetto (1999). Identifying the Key 
Success Factor...
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Test Bank for E-Commerce 2023, 17th Edition by Kenneth C. Laudon
- Exam (elaborations) • 295 pages • 2023 Popular
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Test Bank for E-Commerce 2023: Business, Technology, Society, 17th edition 17e by Kenneth C. Laudon, Carol Guercio Traver. ISBN 2208 
 
Full Chapters test bank included 
 
PART I: INTRODUCTION TO E-COMMERCE 
The Revolution is Just Beginning 
E-commerce Business Models and Concepts 
PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE 
E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform 
Building an E-commerce Presence: Websites, Mobile Sites, and Apps 
E-commerce Security and ...
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Test Bank For Business Marketing Management B2B, 13th Edition Michael D. HuttThomas W. SpehDouglas Hoffman
- Exam (elaborations) • 418 pages • 2024
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Test Bank For Business Marketing Management B2B, 13th Edition Michael D. HuttThomas W. SpehDouglas Hoffman
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Summary - B2B Marketing (EBM808B05)
- Summary • 36 pages • 2023
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This is a summary for the B2B marketing course of the master Marketing Management at the Rijksuniversiteit Groningen. This summary contains all the chapters in the book that need to be studied for the upcoming exam.
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Summary of the book "Customer Value Marketing" from J-P.R. Thomassen (2020) from the course B2B-Marketing
- Summary • 61 pages • 2022
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This summary includes all the 14 chapters of the book "Customer Value Marketing" from J-P.R. Thomassen (2020). The summary also includes figures to make the text more clear. 
 
All the 14 chapters are part of the exam.
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TEST BANK for E-Commerce 2020–2021: Business, Technology and Society, Global Edition 16th Edition by Kenneth Laudon & Carol Traver. All Chapters 1-12. (Complete Download)
- Other • 267 pages • 2022
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TEST BANK for E-Commerce 2020–2021: Business, Technology and Society, Global Edition 16th Edition by Kenneth Laudon & Carol Traver. TABLE OF CONTENTS Chapter 1 The Revolution Is Just Beginning Page : 23 Chapter 2 E-commerce Business Models and Concepts 1 Page : 45 Chapter 3 E-commerce Infrastructure: The Internet, Web, and Mobile Platform Page : 66 Chapter 4 Building an E-commerce Presence: Websites, Mobile Sites, and Apps Page : 90 Chapter 5 E-commerce Security and Payment Systems Page : 112 ...
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MKTG 426 - Exam 1 (100% Accurate Answers)
- Exam (elaborations) • 13 pages • 2023
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In distribution, ______________________ or agents sell on commission offering a limited number of product lines and are generally used by small firms unable to afford the fixed cost of a sales force. 
a) Direct Sales Personnel 
b) Distributors 
c) Manufacturer's representatives 
d) Brokers correct answers C) Manufacturer's representatives 
 
When looking at how B2B Marketing interacts with B2B strategy, ____________________ describe(s) what the firm does differently, better or as well as the b...
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(Book) Summary B2B (EBM808B05) - All mandatory chapters (B2B Customer Value Marketing - the essentials)
- Summary • 132 pages • 2023
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This extensive summary contains all mandatory chapters of the book "B2B Customer Value Marketing -the essentials", (by Dr Jean-Pierre Thomassen). Only chapter 12 will not be discussed, due to the fact that this will not be exam material. The other 14 (!) chapters are discussed in detail. The document has a structured layout that makes learning the material easier than ever!
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Test Bank Business Marketing Management B2B, 11th Edition, Michael D. Hutt, Thomas W. Speh |All Chapters Covered
- Exam (elaborations) • 332 pages • 2022
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Test Bank Business Marketing Management B2B, 11th Edition, 
Michael D. Hutt, Thomas W. Speh 
IM Part 3: Exam Questions: MC, TF, SA, 
Essay Chapter 1—A Business Marketing Perspective 
MULTIPLE CHOICE 
1. The business market consists of the following three components: 
a. commercial enterprises, resellers, and government. 
b. manufacturers, institutions, and defense. 
c. manufacturers, service organizations, and government. 
d. commercial enterprises, service organizations, and government. 
e. c...
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Test Bank for E-Commerce 2021, 16th Edition by Kenneth C. Laudon
- Exam (elaborations) • 266 pages • 2022
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Test Bank for E-Commerce 2021: Business, Technology, and Society, 16th edition by Kenneth C. Laudon, Carol Guercio Traver. 
 
ISBN-13: 1829 
 
Full Chapters test bank PDF 
 
PART 1: INTRODUCTION TO E-COMMERCE 
 
1. The Revolution Is Just Beginning 
2. E-commerce Business Models and Concepts 
 
PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE 
 
3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform 
4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps 
5. E-commerce...
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