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Principles of Marketing Summary Chapter 1, 2, 3, 5, 6, 7, 19, and 20
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The Principles of Marketing Summary Chapter 1, 2, 3, 5, 6, 7, 19, and 20. For the book Principles of Marketing from Haris Lloyd 7th edition. ISBN Number: 9781292092898

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  •  • 8 items • 
  • by Klaasie • 
  • uploaded  07-03-2019
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Marketing Year 2 Quarter 1
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$5.99

This summary covers the topics: BCG Matrix, Confrontation Matrix with strategies per quadrant, Product and Pricing strategies with the product life cycle, market penetration and market skimming, Place and communication strategies including distribution channels, push and pull strategy. Further, the highlights of the book 'Principles of Marketing' by Philip Kotler (7th edition) are covered regarding: Chapter 1, 8, 11, 12, 14, and 15. This is for the Marketing exam of International Business year...

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  •  Book
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  •  • 32 pages • 
  • by marilynnwit • 
  • uploaded  20-12-2019
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