6314M0344Y Study guides, Class notes & Summaries

Summary of all the lectures, workgroups and articles of the course Branding For Startups (8/10)

Branding for Startups 2019 Summary (huge overlap with normal Branding course!) All Articles plus relevant lecture information • Keller, K. L., & Lehmann, D. R. (2003). How do brands create value? Marketing Management, 12(3), 26-31. [5 pp.] • Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review, 6(1-2), 1-16. [14 pp.] •Maehle, N., Otnes, C. C., & Supphellen, M. (2011). Consumers' perceptions of the dimensions of brand person...

Summary/Samenvatting- summary of ALL articles & written in the form of advice for aspiring entrepreneurs/marketers --> huge overlap with "Branding" course & extra insights from the "Theories of Marketing" course --> great for advising startups/directions for launching your own startup

A well-written summary of ALL articles insights from the "Theories of Marketing" course & huge overlap with the "Branding" course. Examples are given (or short explanations) to better illustrate the concepts and the theories to practice which is highly useful for the final exam.

Summary Branding for Startups 2019. (Huge overlap with normal Branding course!) All articles plus relevant information lectures. Keller, K. L., & Lehmann, D. R. (2003). Keller, K. L. (2016). Maehle, N., Otnes, C. C., & Supphellen, M. (2011). Keller, K. L., Sternthal, B., & Tybout, A. (2002) Romaniuk, J., Sharp, B., & Ehrenberg, A. (2007) Salminen, J. & Teixeira, J. (2012) Voskuyl, I. (2009). Yin Wong, H., & Merrilees, B. (2005). Bresciani, S., & Eppler, M. J. (2010) Sawhney, M. (2004) Magids...