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All text regarding the lectures during the Digital Marketing Analytics from E. de Haan. Also, discussed the readings for the subject.
- Class notes
- • 38 pages •
All text regarding the lectures during the Digital Marketing Analytics from E. de Haan. Also, discussed the readings for the subject.
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Notes of the customer marketing and analytics lectures (master marketing VU)
- Class notes
- • 103 pages •
Notes of the customer marketing and analytics lectures (master marketing VU)

This summary was created for the Customer and Marketing Analytics course. On the other hand, you can also use this summary if you want to learn the following topics:
- Factor Analysis
- Perceptual maps
- Regression analyses
- Conjoint analysis
- Other SPSS and statistics interpretations. 


- Summary
- • 19 pages •
This summary was created for the Customer and Marketing Analytics course. On the other hand, you can also use this summary if you want to learn the following topics:
- Factor Analysis
- Perceptual maps
- Regression analyses
- Conjoint analysis
- Other SPSS and statistics interpretations. 



All text regarding the lectures during the Digital Marketing Analytics from E. de Haan. Also, discussed the readings for the subject.
- Class notes
- • 38 pages •
All text regarding the lectures during the Digital Marketing Analytics from E. de Haan. Also, discussed the readings for the subject.

Basically everything you need for the exam!
- Summary
- • 64 pages •
Basically everything you need for the exam!

This document includes notes of the lectures for the course Consumer & Marketing Analytics 2020
- Summary
- • 35 pages •
This document includes notes of the lectures for the course Consumer & Marketing Analytics 2020

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Summary for the exam of MA4BD. It is an English summary of lecture 1 - 7.
- Summary
- • 19 pages •
Summary for the exam of MA4BD. It is an English summary of lecture 1 - 7.

This concerns all lectures, from the 2020-2021 school year. All lectures are included in these notes. The notes are mostly in English, sometimes some Dutch in between.
- Class notes
- • 22 pages •
This concerns all lectures, from the 2020-2021 school year. All lectures are included in these notes. The notes are mostly in English, sometimes some Dutch in between.

summary of lectures
- Summary
- • 17 pages •
summary of lectures

I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. 

Article List:
Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances;

Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments;

Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...
- Bundle
- Summary
- • 194 pages •
I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. 

Article List:
Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances;

Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments;

Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...

This document will sufficiently prepare you for the exam in customer and marketing analytics. It includes a summary of all lectures covered in the academic year 2019/2020. Grade achieved through this summary: 9.2
- Bundle
- Summary
- • 56 pages •
This document will sufficiently prepare you for the exam in customer and marketing analytics. It includes a summary of all lectures covered in the academic year 2019/2020. Grade achieved through this summary: 9.2