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Summary Customer and Marketing Analytics
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This summary was created for the Customer and Marketing Analytics course. On the other hand, you can also use this summary if you want to learn the following topics: - Factor Analysis - Perceptual maps - Regression analyses - Conjoint analysis - Other SPSS and statistics interpretations.

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  • Summary
  •  • 19 pages • 
  • by floormonch • 
  • uploaded  12-10-2020
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Extended Summary Marketing Analytics Course including lectures, articles and tutorial notes

I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. Article List: Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances; Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments; Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...

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  • Summary
  •  • 194 pages • 
  • by chlomullenders • 
  • uploaded  28-05-2020
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