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Marketing summary 'Marketing - concepts and strategies' (7th edition) (ENG) (April - June 2019)

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Summary Marketing based on the book 'Marketing - concepts and strategies' by Dibb, Simkin, Pride and Ferrel (7th edition). The chapters discussed in the lectures (April - June 2019) are included in this summary (H 1, 2, 3, 7, 8, 9, 11, 5, 6, 10, 12, 20, 16, 17, 19, 14, 15, 18, 24).

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  •  • 102 pages • 
  • by student043 • 
  • uploaded  28-05-2019
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