Vanitha Swaminathan Study guides, Class notes & Summaries

Summary of all the lectures & articles based on the book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. Exam grade with this summary: 8.5

The summary is from the book: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition Kevin Lane Keller, Vanitha Swabian *When you study my summary, you will get a score completed with the least effort **** When you get an excellent mark and want the second part of the abstract, get it for free 1 Telegram

Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included. [For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book] Book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 ONLY CHAPTER 1, 7, and 15 List of articles: Goldfarb (2001): Let...

This case study is on the brand perception of Malaysia consumers on video streaming on demand - Netflix and Apple TV+

Contains everything about brand management & product marketing